Employability Log Report: Travel and Tourism Marketing Executive Role

This report presents an employability log focused on a marketing executive role within the travel and tourism industry. It begins with an introduction to the sector and the importance of employability. The main body includes an analysis of the importance of an employability log, the identification of c...Read More

Self reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The importance of a employability log.......................................................................................3
Identify your current skills levels................................................................................................3
Evidence of your current skills levels.........................................................................................4
Personal/Professional Development Portfolio............................................................................5
Job to be apply...........................................................................................................................7
CV and covering level.................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Travel and tourism industry is one of the fastest growing sector which provide several
growth and development opportunity to an individual with the help of which they can develop a
better career path for earning greater success (Nicula and Elena, 2014). In addition to this it also
provide several benefit to an individual like they get a chance to enhance their knowledge about
the world and be able to improve their interpersonal and critical thinking skills as they have a
direct interaction with customers. This is based on reflection to represent the personal and
professional development practices by elaborating about importance of employability log,
current level of skills, its evidences, personal and professional development portfolio along with
CV and cover letter fro particular job role.
MAIN BODY
The importance of a employability log
The employability is basically refers to the set of skills or capability of individuals that
sup[port them in performing their job in effective manner (Wan, Wong and Kong, 2014). With
travel and tourism sector there are number of issues that may arise in front of the marketing
executive which require instant response to customer as they are the person who directly interact
with customers. Hence, employability log is consider to be most essential part within the
development of an individual's career. It required number of skills that are related to both that
technical and soft skill so that operations can be operated effectively whether digitally or
physically (Marschall, 2015)(Sigala, and Chalkiti, 2014). These includes skills like critical
thinking, communication, sales skills, problem solving etc. These skills holds higher important
with the travel and tourism sectors as communication skill support in attracting customers and
help in keeping them satisfied as while interacting it become easier to determine the issue they
are facing and critical thinking skills will support in taking decision in timely manner. Hence, by
implementing the employability skills it become easier for the people to get job and perform well
by executing the activities assigned in effective manner that help in getting most positive
outcome (Ying and Norman, 2017).
Identify your current skills levels
After evaluating the opportunity available in marketplace I have decided to develop my
career in travel and tourism sector which is consists of number of career growth opportunity and

for this I have decided to go for the marketing executive job role which is a good start for
developing a better career. But in order to get a better job it is crucial to have some set of
employability skills which support me in performing my job in effective manner (Smith, 2014).
So in order to develop these skills and making me prepares for the future job I have decided to
firstly evaluate my skills and then determine the skills which I required to improve. From this
evaluation I have determined my level of skills which are mentioned below,
Decision making skill:- I am quite good at decision making skills as I mainly focuses
over firstly evaluating the problem and its several aspects so that nothing remains left. This
support me in taking right decision which brings up more positive outcome.
Communication skills:- My communication skills are average as I good at interacting
with people and maintain relation with them but sometimes I get hesitated to interact with them
when they aggressive.
Problem solving skills:- I am good at solving issues as I mainly focuses over
determining the number of reason behind issue and then deciding number of alternatives that can
be consider to resolve this particular issue then I evaluate those alternative to choose best among
them.
Leadership skills:- I am not much good at leading the people while performing work as I
never get a chance to perform leadership. In addition to this I sometime hesitate to order people
who are of similar age to work in particular manner as it affect the relationship with them.
Industrial knowledge:- I have studied several things about the travel and tourism
industry as this is my interest area but I don't much have understanding about several aspects as
well as legal standard or policies that are required to be followed by a marketing executive while
performing its operations.
These are skills as well as their level which I current hold along with the information
regarding the area to which I require improvement in order to get a better job. With the help of
this information I would be able to develop a personal development plan which consists of
strategies to overcome the weaknesses so that I would be able to prepare myself for getting a
better job.
Evidence of your current skills levels
In order to verify about my skills analysis I have decided to perform skill audit where I
will ask to my colleagues to perform rating out of 10 over my skills as per their understanding so

that I would be able to determine whether I am right or not over my evaluation. This in turn also
support me in providing evidence to my current skill level.
Sno. Skills and Capability My rating out of
10
Colleagues rating
out of 10
Variance
1 Decision making skill 8 9 -1
2 Communication skills 7 6 1
3 Problem solving skills 8 9 -1
4 Leadership skills 7 5 2
5 Industrial knowledge 6 5 1
In the above mentioned table, the variance result which mentioned in negative manner are
consider to be favourable factor of mine and on the other side the factors which are presented as
positive are seems to be weaknesses of mine and I required to improve it for better career
development.
Personal/Professional Development Portfolio
By performing evaluation of skills as per tourism industry and performing skill audit
which is rated by my colleagues I have determined that my weaknesses are communication
skills, leadership skills and Industrial knowledge which is required to overcome and for
improving this I have developed my personal development portfolio which is mentioned below:
Skills and
capability
Area to be improved Strategies or
actions to perform
Judgement Time
required
Communication
skills
I am not much good at
communication which is
consider to be a crucial
skills for the marketing
executive as they have
to interact with
customer regularly and
In order to improve
my communication
skill I have decided
to attend seminars
which provide me
guide fro things to
remember for
The
improvement
will be judged
by the class
mates and
tutors during
my classroom
3 months

required to formulate
positive image in front
of them.
performing
communication
effectively. In
addition to this I
have decide to
participate in debate
and group discussion
activities.
Leadership skills For performing well in
job role of marketing
executive, leadership
skills is crucial as there
employees have to work
with the team of sales
persons that require
regular instruction
regarding the actions to
be performing while
selling services.
For developing
leadership skills I
have decided to
attain conferences to
learn tactics for
effective leadership
and I will take
participate in group
activities to apply
things which I will
learn from
conferences.
This will be
judged by my
tutors while
group activities
performed by
me
2 months
Industrial
knowledge
In order to provide and
promote information
about travel and tourism
services in effective
manner it is crucial for
me to have proper
understanding of
industrial standard and
principles for promoting
services in ethical
manner.
For developing my
industrial knowledge
I have decided to
read books and also
access the articles
presented by the
authorities that
manage travel and
tourism affairs.
This will be
judged by my
tutors while
examination
1 month

Job to be apply
By properly evaluating about the career scope as well as growth of an individual within
travel and tourism sector I have decided to enter into this sector for developing my successful
career. Despite of this, my interest area is marketing therefore I have decide to apply for the job
role of marketing executive within the Thomos Cook which is one of the best service provider in
term of travelling services which provide a kick start to my career.
CV and covering level.
CURICULAM VITAE
Name- James Robert
Address- 30, Brick Lane, London. United Kingdom
Contact no.- 251953264
Job Experience- Having one year of work experience within British Tour as assistant of
marketing manager. Currently looking for an opportunity to work within a tourism organisation
like Thomas Cook which support me in enhancing my knowledge and skills that take me to new
heights in career. As employees development along with organisations growth remains primary
concern of Thomas Cook.
Specialisation-
 Assisting in team handling
 Technical knowledge
 Resolving conflicts
 Critical thinking skill
Qualification-
 Bachelor in Commerce. (B.com)
 Master’s in Business administration (MBA) (Marketing)
Declaration- I hereby declare that information that are presented above are true and best as per
mu understanding.

Date-
Place-
Cover Letter
James Robert
[phone]
[e-mail]
Brick Lane, London
United Kingdom
Dear sir/ma'am,
It is greater happiness I have submitted my application along with CV regarding the job of
marketing executive within Thomas Cook. I am currently having experience of 1 year as a
assistant of marketing manager which help in developing several skills like critical thinking,
interpersonal, leadership skills etc. which proves to be asset fro this position as these are crucial
to deal with several issue that customers may face while availing services.
Warmest regard,
James Robert
CONCLUSION
From the above mentioned report it has been summarised that personal and professional
development practices plays a significant role within the growth and success of an individual.
This is because it support an individual to determine the strength and weaknesses it have and
strategies to be adopted for overcoming these weaknesses and sharpening up skills in order to
develop a better career. The personal and professional development portfolio provide direction to
individual regarding the skills to be improved with the help of particular strategy and time taken
by them so that appropriate result can be achieve.

REFERENCES
Books & Journals
Marschall, S., 2014. Tourism and remembrance: the journey into the self and its past. Journal of
Tourism and Cultural Change, 12(4), pp.335-348.
Marschall, S., 2015. ‘Travelling down memory lane’: personal memory as a generator of
tourism. Tourism Geographies, 17(1), pp.36-53.
Metodijeski, D. and Temelkov, Z., 2014. Tourism policy of Balkan countries: Review of national
tourism development strategies. UTMS Journal of Economics, 5(2), pp.231-239.
Nicula, V. and Elena, P. R., 2014. Business tourism market developments. Procedia Economics
and Finance, 16, pp.703-712.
Sigala, M. and Chalkiti, K., 2014. Investigating the exploitation of web 2.0 for knowledge
management in the Greek tourism industry: An utilisation–importance
analysis. Computers in Human Behavior, 30, pp.800-812.
Smith, S. L., 2014. Tourism analysis: A handbook. Routledge.
Wan, Y. K. P., Wong, I. A. and Kong, W. H., 2014. Student career prospect and industry
commitment: The roles of industry attitude, perceived social status, and salary
expectations. Tourism Management, 40, pp.1-14.
Ying, T. and Norman, W. C., 2017. Personality effects on the social network structure of
boundary-spanning personnel in the tourism industry. Journal of Hospitality & Tourism
Research, 41(5), pp.515-538.