Report: Marketing Executive Position at ABC Company - Analysis

This report focuses on the Marketing Executive position at ABC Company. It outlines the job description, which includes developing marketing strategies, managing campaigns, and conducting market research. The report details the required qualifications, such as a Bachelor’s degree in Marketing or a related field, and relevant experience in a marketing role. The salary is mentioned as starting at $3500 per month, with potential for negotiation. The report aims to assist the HR Manager by providing a detailed job analysis and requirements for the Marketing Executive position. The bibliography provides references for further study on marketing analytics and strategies. This report aims to help candidates understand the role and apply for the position. The report is available on Desklib, a platform providing study tools and resources for students.

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the Student
Name of the University
Author note

1HUMAN RESOURCE MANAGEMENT
Date- 26th September 2019
To- HR Manager
From- Director of Marketing Department
Subject- Hiring for Marketing Executive Position at ABC Company
Dear HR Manager
I would like to share the fact that there is an urgent vacancy for the position of
Marketing Executive in our organization. There are certain criteria which are required to be
fulfilled by the candidates who are interested to apply for the position. The criteria are
described as follows:
Job Description
 Developing as well as conceiving intuitive along with effective marketing related
strategies
 Organizing along with overseeing the communication or advertising related
campaigns (social media) exhibitions along with promotional events
 Proper conducting the market research as well as analysis for evaluating the trends,
competition related ventures along with brand awareness
Qualifications for Marketing Executive
 Completion of Bachelor’s Degree with Specialization in Marketing (BSc/BA in
Marketing) or any relevant discipline
 Proven Experience as Marketing Executive or any similar kind of role
 Proficient in Marketing Software (CRM) or MS office
 Excellent people and communication skills

2HUMAN RESOURCE MANAGEMENT
Pay
 It will be dependent on the experience of the candidates in the respective or relevant
kind of field
 The starting salary will be around $3500 per month and there can be scenarios
wherein it is negotiable
Kindly note that the different applicants who are interested in the respective position can
apply for the same as the company is able to provide various opportunities that will be
suitable for the career growth and it is the golden opportunity for the individuals who are
freshers.

3HUMAN RESOURCE MANAGEMENT
Bibliography
Erevelles, S., Fukawa, N., & Swayne, L. (2016). Big Data consumer analytics and the
transformation of marketing. Journal of Business Research, 69(2), 897-904.
Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. Pearson
Higher Education AU.