Marketing Exercise Therapy Services: Strategies and Approaches

This report, written from the perspective of an exercise therapist, examines effective strategies for marketing exercise therapy services. The report details the use of both online marketing, such as social media platforms like Facebook, Instagram, and Twitter, and offline marketing through pamphlets and posters. It also highlights the importance of client reviews and reaching out to the medical community through regular visits and free trials to promote the program. Furthermore, the report emphasizes the application of the Ottawa Charter framework for improving health programs, including building healthy public policy, creating a supportive environment, and strengthening community actions. Client feedback and suggestions from the medical community are also identified as crucial for program enhancement, ensuring the exercise therapy services are effectively marketed and continually improved.

Running head: EXERCISE THERAPY
EXERCISE THERAPY
Name of the student:
Name of the university:
Author note:

You are a trainer who has completed an exercise therapy program with 5 clients. You have kept
your exercise cards and progress notes current and has maintained daily records on session days.
Discuss how you can use this information to
Market your service:
For marketing services, offline marketing and online marketing can be used. Considering
the online marketing, social media such as Facebook, Instagram and Twitter can be used to
promote the exercise program. Felix, Rauschnabel and Hinsch (2017) suggested that the
majority of the young population use social media such as Facebook, Instagram, and Twitter. In
this case, social media marketing will to maximize promotion within a shorter period and
facilitate the development of a long-term relationship with customers (Alalwan et al. 2017).
Moreover, the social media marketing encourages strategy that will provide long term benefit to
the consumer. Moreover, it is cost-effective since social media marketing requires no money to
promote the program.
The offline promotion can be done with the assistance of pamphlets and posters. Since
the majority of the middle-age population who require exercise do not use social media. In this
context, offline marketing through pamphlets and posters will create awareness of the program
and services and improve interactions with the customers (Liu et al. 2017). Moreover, client
reviews can be used for promoting the exercise program. It will increase awareness amongst the
community members regarding the exercise therapy and target audience of the exercise therapy
program will be increased.

2) Reach out to the medical community:
In order to reach out to the medical community, community professionals can be
contacted through regular visits. The exercise cards, as well as progress, notes current records for
exercise therapy can be exhibited to the physicians and other professionals to create awareness
regarding exercise therapy and the importance of it in the community (Al-Hazzaa and
AlMarzooqi 2018). To promote the program, free trials can be provided to the patients who will
come to seek clinical assistance in the medical community. The free trials of the exercise therapy
will provide the medical community with the idea regarding the effectiveness of the exercise
therapy for the patients where the progress report will facilitate the process (Al-Hazzaa and
AlMarzooqi 2018). The review and health status of five clients can be exhibited to the medical
professionals to create awareness and seek the involvement of the professionals in the exercise
program.
Improve program:
In order to improve health programs as observed in this case, the Ottawa Charter is an
essential framework. Considering the Ottawa Charter, the effective strategies to improve
programs include building healthy public policy, creating a supportive environment,
strengthening the actions of the community, developing personal skills and reorient health
services (Fry and Zask 2017). However, apart from these strategies, the feedback from the clients
who involved in the exercise program can contribute to the improvement of the program. In this
context, the feedback and suggestions from the medical community regarding daily records can
be effective to improve the program (Fry and Zask 2017).

References:
Alalwan, A.A., Rana, N.P., Dwivedi, Y.K. and Algharabat, R., 2017. Social media in marketing:
A review and analysis of the existing literature. Telematics and Informatics, 34(7), pp.1177-
1190.
Al-Hazzaa, H.M. and AlMarzooqi, M.A., 2018. Descriptive analysis of physical activity
initiatives for health promotion in Saudi Arabia. Frontiers in public health, 6, p.329.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
A holistic framework. Journal of Business Research, 70, pp.118-126.
Fry, D. and Zask, A., 2017. Applying the Ottawa Charter to inform health promotion
programme design. Health promotion international, 32(5), pp.901-912.
Liu, Y., Liu, A., Liu, X. and Huang, X., 2019. A statistical approach to participant selection in
location-based social networks for offline event marketing. Information Sciences, 480, pp.90-
108.