Divine Chocolate: Marketing Plan for Foreign Market Expansion

This report outlines a marketing plan for the international expansion of Divine Chocolate. It emphasizes the importance of market research, including sampling, surveys, and focus groups, to understand cultural preferences in the target market. The plan also highlights the need for careful product promotions, considering cultural sensitivities when advertising in different countries. The report stresses the significance of adapting product packaging and promotional strategies to suit the specific needs and preferences of the international market. The report also provides references to support the key points of the plan. Overall, the report concludes that Divine Chocolate can successfully expand internationally with a well-crafted marketing plan that considers cultural nuances and market research findings.

Running head: MARKETING PLAN OF DIVINE CHOCOLATE
MARKETING PLAN OF DIVINE CHOCOLATE
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Executive summary:
The report focuses on marketing strategy of Divine Chocolate for foreign expansion. There
should be market research and product promotions involved in the process. With a proper
marketing strategy, Divine Chocolate can earn good profit in the international market.

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Introduction:
International expansion involves few risks. However DIVINE CHOCOLATE will tackle the risk
in order to tap into the international market for new possibilities and profits. Extensive marketing
strategy is the key to deal with such situations. The strategy involves:
Market research: the marketing strategy will involve testing the company product in the targeted
market and understanding the cultural preference of the target country. Techniques of testing
includes sampling, conducting market surveys and assessing focus groups (Beck, Chapman &
Palmatier, 2015). Product and packing can be altered to suit the preferences of the required
market here.
Product promotions: Product promotions are a critical matter in overseas market and have to be
carried out with caution. An example for such a case can be like a commercial with a woman
wearing a very little amount of cloth for anybody wash commercial might be acceptable in
Western countries (Hohenthal, Johanson & Johanson, 2014) but not in Arab nation. Researches
have to be made regarding celebrities for product endorsements, popular television shows and
song for the purpose of brochures and ads in magazines.
Conclusion:
It can be concluded from the study that Divine Chocolate can expand internationally with a
marketing plan. The plan needs to constructed with care and according to the country of
expansion.

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References:
Beck, J. T., Chapman, K., & Palmatier, R. W. (2015). Understanding relationship marketing and
loyalty program effectiveness in global markets. Journal of International
Marketing, 23(3), 1-21.
Hohenthal, J., Johanson, J., & Johanson, M. (2014). Network knowledge and business-
relationship value in the foreign market. International Business Review, 23(1), 4-19.

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Conclusion: