Marketing Analysis and Strategy for EyeRide Hud in the US

This report provides a marketing analysis of the EyeRide Hud, a head-up display designed for motorcyclists, which was launched through Kickstarter. The analysis identifies the target market as young, male consumers in the United States who are interested in fashionable and technologically advanced gadgets. The report categorizes the product as a specialty item and discusses the marketing mix elements: product, price, promotion, and place, emphasizing the importance of the US marketplace. The report recommends internal retailers as the best channel for product distribution. It also references relevant academic research to support its claims. The report examines the product's features, its appeal to the target demographic, and the potential for success in the US market, considering the current trends in consumer behavior and the competitive landscape.

Running Head: MARKETING
MARKETING
Name of the Student
Name of the University
Author Note:

1MARKETING
Description
Kickstarter is a platform that initiate various campaigns to bring the new ideas into
reality. The members of the platform share similar kinds of projects that win over maximum
people of the community covering the entire world (Kickstarter.com. 2020). The member stated
that approximately 18 million people from different community funded the platform to start and
run the business fruitfully. This paper will discuss the feasibility of one of its product from the
category called ‘Projects we love’. The product is ‘EyeRide Hud’ – created by the ex-BMW and
Airbus optics and Photonics PhD engineers.
Target marketing
This is a gadget that provides all-in-one solution that includes head-up display, GPS,
hands free kit and command of voice to focus on the road at the time of riding. It is more useful
than the smartphones as mentioned by the researchers. The ideal target market for this product is
the young generation of the United States. Mostly the male generation with two wheelers will be
benefitted by the use of this product (Elder & Vakaloudis, 2015). Apart from the utility, the
young generation will find this object as fashionable and trendy gadget to exhibit the fashionable
taste. This product will not be much popular among the women population of United States.
Consumer product class
This smart helmet can be considered as a convenient product to the upper class society.
Along with this, the products has lesser risk of alternative substitutes hence, it can be specialty
product for the users. Consumers, especially the young generation will be benefitted and
attracted by the smart helmet and the smart look of the gadget. The Eye ride is also provides the
facility to get connected with the Android and Ios applications.

2MARKETING
To mention the marketing plan, the components of the marketing mix should be included.
The elements of the marketing mix are product, price, promotion, and place. The US
marketplace is an ideal market for the product launch. The recent trend of using fashionable
gadgets by the young generation will be fruitful for the business (Ray & Verma, 2016).
Types of retailers
The US market place is observed with various types of retailers to sell the smart helmet.
As a recommendation, the internal retailers will be better for the product to business within the
marketplace. It refers to market traders, they collect products from different platforms and sell
them to the customers with proper niche.

3MARKETING
References
Kickstarter.com. (2020). Discover » Projects We Love — Kickstarter. Retrieved 4 March 2020,
from https://www.kickstarter.com/discover/pwl?ref=discovery_overlay
Elder, S., & Vakaloudis, A. (2015, September). A technical evaluation of devices for smart
glasses applications. In 2015 Internet Technologies and Applications (ITA) (pp. 98-103).
IEEE.
Ray, S. S., & Verma, A. (2016). Profitable solution to emerging market challenges through
internet of things. Telecom Business Review, 9(1), 1-8.