Reflective Journal: Marketing Analysis for [Company] SystemJP, SBM1205

This reflective journal analyzes the learning experience on project formulation and business planning, discussing market research and effective marketing systems using the DIEP format. It covers market research scope, including competitor analysis, socio-economic environment, customer analysis, and consumer behavior. The journal evaluates basic marketing strategies and planning, emphasizing the importance of market concepts and their application in market analysis. It highlights the need to consider the external and internal environment for effective strategies. The journal concludes with a plan to conduct market research, considering geographical area, market share, product-market relations, and competition, aligned with the learning outcomes. The student reflects on the impact of the learning on project and business planning, emphasizing the importance of market segmentation, stakeholder perspectives, and outlining business strategies for overall project success. The student also references relevant academic papers to support the analysis and discussion of the subject matter.

[refelction on marketing]
[Type the abstract of the document here. The abstract is typically a short summary of the contents
of the document. Type the abstract of the document here. The abstract is typically a short
summary of the contents of the document.]
[Year]
[Type the company
name]
SystemJP

Reflective Journal of Marketing
Introduction
This reflective journal is an analysis of the learning experience on the topic “project
formulation and business planning”. This reflective presentation is a brief discussion in a
format DIEP, including discussion, (Mahat, Adnan, Yusuwan, & Maisham, 2019)interpret,
evaluation, planning of the discussed lectures and presentation in the detailed manner that
reflect the personal understanding of the listener.
Despite
This learning has evaluated examples of the market research and effective marketing system,
that is based on the measurement that one needs to apply to in the effective marketing system.
I found the marketing system includes the customers, firm structure, competitors, and
supplies, these are direct stakeholder in an organisation and discussing their profit in the
marketing is essential.
Interpret
This topic covers detailed analysis of the scope of marketing research, including the Analysis
of the competition, Analysis of the socio-economic environment, Customer analysis and
market segmentation, and study of the consumer behaviour in different segments that
represent the impact of minor issues and profitable factors in an effective and profitable
marketing analyses and discussion. The scope of marketing this topic includes is very
dynamic as it includes the national and international scenario of the targeted market that falls
under the geographic scope and socio-demographic factors containing the age, sex and
income of the targeted buyers (Kitsios & Kamariotou, 2019).
Evaluate

Reflective Journal of Marketing
Basic strategies discussed in this learning and vast topic solved my issues that were related to
apply the effective marketing research in the strategy of the market analysis. It includes many
steps related to effective market strategy outline and including the marketing concept in the
research (Albert & Merunka, 2013). It taught me that a market concept is essential to divided
in the external and internal situation that focuses environment and corporate analysis to
conclude the effective strategies.
Plan
Based on the topic discussion and deep analysis in the learning outcomes I can make my
planning to conduct the market research in a proper manner that include the targeted
geographical area, the market share, product-market relations , and competition and market
development in the outlines of the marketing strategies and concluding the successful
outcomes from effective analysis (Hüttel, 2019). I will plan my project and business planning
according to the market analysis suggested in the learning classes including all the essential
elements of the market into consideration.
Conclusion
This reflective journal representation is analysis and discussion of the learning I thought in
the learning classes topic discussing the “project formulation and business planning” that is
based on effective market analysis and research that includes the market segmentation,
stakeholders perspective and outlining the business strategies in manner that is affect the
overall planning of the project and business formation.

Reflective Journal of Marketing
References
Albert, N., & Merunka, D. (2013). The role of brand love in consumer brand relationships.‐ Journal of
Consumer Marketing.
Hüttel, B. A. (2019). The influence of customer characteristics on frontline employees’ customer
need knowledge. Journal of Services Marketing.
Kitsios, F., & Kamariotou, M. (2019). Business strategy modelling based on enterprise architecture: a
state of the art review. Business Process Management Journal.
Mahat, N. A., Adnan, H., Yusuwan, N. M., & Maisham, M. (2019). Productivity Improvement
Strategies in Green Construction Project: Formulation of a Theoretical Framework. IOP
Conference Series: Earth and Environmental Science, 012067.