Marketing Mix, HR and Finance Report for Quiz Event at Metro Bar

This report provides a comprehensive analysis of a quiz event planned for the Metro Bar, Luton campus, University of Bedfordshire. It meticulously details the marketing mix, including product, price, place, and promotion strategies, tailored for a student audience. The report outlines human resource requirements, encompassing pre-event, during-event, and post-event staffing needs, such as marketing experts, event organizers, quiz experts, hosts, waitresses, and cleaning staff. Furthermore, it presents a detailed financial plan, including estimated income from registration fees and ticket sales, alongside expenditures for venue, food and beverages, marketing, staffing, and prizes, culminating in a surplus calculation. The report underscores the importance of strategic planning for a successful event, emphasizing the interdependencies of marketing, human resources, and financial management.

Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing Mix.............................................................................................................................3
Human resource requirements.....................................................................................................5
Financial Details..........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Event planning is a process of planning an event and determination of activities that will
be carried out while organising event. This involves determination of place, and people who will
be participating in event. This report aims at discussing marketing mix of event and its human
resource requirements and financial details for event that will take place at metro Bar, Luton
Campus, University of Bedfordshire. The planned event is Quiz which will be held at Metro Bar
and entry to quiz will be through tickets. Quiz will be about general knowledge and will include
university students. Considering capacity of Metro Bar only 200 will be allowed for participating
in quiz. This report will involve marketing mix that involves marketing strategies for planed
event and will involve analysing human resource requirements and financial details for event
planned.
MAIN BODY
Marketing Mix
Product- In this product offering is even that is being held at Metro Bar, Luton campus,
University of Bedfordshire. This event is a quiz based event in which participants will have to
answer questions that will be asked in quiz and these questions will be based on general
knowledge and subject specific knowledge of participant. In order to participate in quiz
participants will required to register for quiz and will be charged fee for their participation. In
addition to participants viewers will also be at the quiz and their entry will be based on tickets
(Jaelani, 2017). In relation with participation in quiz this quiz will be held in three rounds and
those who qualify first round of quiz is will participate in 2nd round of quiz and those who qualify
in second round of quiz will participate in third round and winner will be decided in third round
of quiz. Winner of the quiz will be awarded and other than winner certificate of participation will
be given to every participant off quiz. In addition to this second and third winner of quiz will be
provided a specific certificate and also so will be awarded.Viewers will also be provided with
soft drink and snacks during quiz.
Price- The quiz event being organised at Metro Bar, Luton campus, University of Bedfordshire
will charge fee from participants and views will be allowed on the basis of tickets. The recharge

from participants and money that is being collected through tickets will be used to cover cost of
event and additional income through this will be used for donation to local Charity organisation.
Organisation of event incur significant cost and its cost will incur inform of advertising the event
renting facility cost incurred in staff food and beverages. In addition to this event will also give
prices to winner and this cost will also be covered through money collected from fee and prices.
This event will be included in magazine that is published by University of Bedfordshire and
winner will also be covered in article (Rinallo, 2019). This is one of the reason that fee is being
charged from participants because participant who will win quiz get a very big opportunity to be
included in magazine of University. Other than this university of Bedfordshire is one of the
largest higher education institute in country and being included in magazine of university is a
very big achievement for individual. This will also add value in their achievements.
Place- Place for this event is Metro Bar, Luton campus, University of Bedfordshire. Other than
this pre event activities will be done online. This means that registration of quiz will be done
online and through event organiser. Tickets will be sold by both event organisers as well as
online. In order to register or buy ticket through organiser people will require to directly
contacting number through the phone number which will be provided in promotions of event.
Because only students of University of Bedfordshire be allowed to participate in and as well as to
become audience at the event the event is planned to be organised at Metro Bar Luton campus
(Ashe-Edmunds, 2017). This place is perfectly suitable considering the audience for the event
and then this organising event at Metro Bar will also facilitate targeting audience and attracting
them for the event it. Organising an event at Metro Bar will also facilitate it for audience to get to
the place of event without any difficulty.
Promotion- Promotion of event will be done by different medium and because the event is being
planned for students of University of Bedfordshire website of college is best option to
communicate with audience for event. In addition to communicating through website of
University this event will also be promoted by communicating directly to students and this
information will be communicated indirectly by posting it in different social media groups that
students use. In addition to social media group of students social media link of University and
social media link of metro Cafe will also be used to promote event. In addition to this online
Communications the event will also be promoted offline by giving templates to students and

through information Board of University. Information in promotion will include information for
becoming participant as well as information for becoming a viewer of the event. This is aimed at
providing clarity two students and audience so that they can make decision whether they capable
of participating. Selection of different channels has been done to make sure that every student
and potential audience for participant has information about the event being organised (Steve
Milano, 2020). In addition to this some of the volunteers have also been selected who will
communicate information about event to students.
Physical evidence- Physical evidence of the event is ticket that will be sold for event and also
registration form and confirmation of registration of participants. In addition to this Physical
evidence for the event also include promotional content and information it will provide
confirmation of event. Confirmation of event can also be done at website of University where
everything about event it will be communicated to audience.
People- The event is being held at Metro Bar, Luton campus and this is why people will involve
organiser of event, and as the event also involved serving drinks and snacks people will also
involve Bar staff and snacks will be served by volunteers for event. In addition to this people
requirement also include people for cleaning venue before and after event. Staff for this event is
working staff of Metro Bar and will be hired for event on the basis of requirement of event.
Process- Process for this event includes process of registration in this once student has registered
for event they will be provided confirmation from event organiser. Another process included in
event is buying and selling ticket (Pulido, 2018). As only 200 people can be there at Metro Bar
tickets will be provided to 180 people because 12 members will participate in quiz and some
other people including organiser and host of event will be there. As the event is a quiz event one
of the key process of this is preparing quiz and its functioning. In addition to this process for
event also include hiring place for event hiring staff and promotion for event.
This is a marketing mix for event being organised at Metro Bar, Luton campus,
University of Bedfordshire.
Human resource requirements
Pre-event human resource requirements

Marketing and content expert- This means that marketing activities will be carried out through
website of university and other than this, volunteers will help in effective marketing and
promotion of the event. But in order to create content for marketing assistance from expert is
very important. Role and responsibility of marketing and content expert includes developing
effective and attractive content for marketing of the quiz events. It is their responsibility to create
content that is engaging and lead to successful event organisation.
Set-up for event and organiser- This involves requirements of human resource to set-up Metro
Bar as per requirements of event (Gallego and et.al., 2019). This involves managing
arrangements for quiz set up. This also involves managing place effectively ensuring viewers and
participants and event is well-coordinated. Role and responsibility of organiser also involves
organising drinks and snacks for the event in order to avoid last minute chaos.
Quiz Expert- As the quiz event is being held at Metro Bar one of the most important role in this
event is of quiz expert. This means individual having expertise in designing and developing quiz
for all three rounds. This is also a requirement pre-event and success of the event is highly
dependent on effective quiz. Quiz will involve general knowledge and subject specific
information and this is why role of quiz expert involves identifying and developing subject
specific questions for each participant of quiz. Quiz experts are responsible for making extensive
research so that they can prepare an effective quiz that is interesting for not only participants but
for all viewers and audience of the event.
During event human resource requirements
Host for event - For an event this is one of the most important human resource requirement. It is
very important to have a competent host for event to ensure that event is engaging and viewers
can create engagement with event. Role and responsibility of host of event includes ensuring that
everything rums smoothly during event. Because this is a quiz event key responsibility of host of
event is to functioning quiz and giving guidance and information to participants about quiz along
with explaining rules and regulations of the event (Marler and Boudreau, 2017). It is important
responsibility of host to have adequate information about different participants and running quiz
accordingly.

Waitresses – This is another important human resource requirement during event and role and
responsibilities of waitresses includes serving drinks and snacks to guests. Their role and
responsibility also involves collecting orders and processing information and serving guest
accordingly.
Bar staff- Bar staff is also a requirement during event and their role and responsibility includes
serving and selling drinks to guests. Their roles and responsibilities include preparing beverages
for guests and because drinks at event are soft-drinks they are required to serve non-alcoholic
drinks and also interacting with guests. In addition to this presenting bar menu and during event
what is available for guests is also a responsibility of bar staff.
Post-event human resource requirements
Cleaning Staff- This is one of the human resource requirements once event has been completed
(Formosa, 2020). These staffs are required to clean-up venue and Metro Bar after completion of
event. Sometimes cleaning staff is also required during event if there is a requirement to clean
something.
Financial Details
Financial details of the event include sources for income and what will be estimated
income for planned event. This is very important to have a detailed financial plan in order to
avoid any type of loss through the event (Dowson and Bassett, 2018). It is important that all
expenses are considered in financial plan and also all income sources to determine potential
profit and break-even point. Break-even point is where income and expenses are equal and
income above break-even point is profit from the activity.
Expenditure
Activities Cost
Venue £645
Food and beverages £500
Marketing and advertisement £50
Hiring staff
Cleaning staff £50
Waitress £138

Expense for buying badges and award £100
Prize money to winner £100
Additional estimated cost £50
Total £1633
Income
Registration fee from participants (per participant
£30)
£360
From tickets (per ticket £10) £1800
Total £2160
Surplus £373
Above statement outlines potential and estimated cost and income statement for the quiz
event to be held at Metro Bar, Luton campus, University of Bedfordshire. In this statement
expenditure involves all pre-event and post-event expenses that involve venue cost, this means
that hiring venue for the event that is Metro Bar cost £645 and then cost for food and beverages
and estimated cost for that is £500 and cost for marketing that is £50 (Daniel, Neves and Horta,
2017). Because marketing activities will be carried out with help of volunteers and through
website of university and this is why cost incurred in marketing is limited. Staff cost for the
event is £188 this involves staff for cleaning and waitress, cost for cleaning staff is £50 for pre-
event cleaning and organisation and later cost for cleaning staff is included in venue cost as it
will be provided with venue. Waitress cost is based on pricing of Metro Bar and 2 waitresses will
be hired for a time of 3 hours and this is why on the basis of £23 per hour, 2 waitresses for 3
hours will incur a cost of £138. Later cost includes cost for buying badges and awards, badges
that will be given o participants and 3 awards for winner, 2nd winner and 3rd winner of the event.
Collectively this will incur a cost of £100, a cost of prize money that is £100 will also be
provided to winner of quiz (Grable and phD, 2018). Lastly an estimated cost has been included
that might be incurred during event.
Concerned with income only two sources of income are there in organising event. This
involves income from registration fee from participants of quiz and from tickets for viewers. In
this quiz event around 12 participants have been planned to participate and registration fee for
each participant is £30 and for ticket price is £10 and as the capacity of Metro Bar is of 200

people around 180 viewers have been estimated for the event (Jastrzebski and et.al., 2020). This
will create income around £1800 and registration fee from participants is £360. Both these
sources are likely to create a total earning of £2160.
In this break-even point is £1633, this is because this is total estimated expense of the
event and in order to achieve this break-even point organiser will require to sell 128 tickets for
event including registration fee from 12 participants. In addition to this income from this event
will be its profit that will be donated to local charity organisation.
CONCLUSION
On the basis of above discussion, it can be concluded that effective planning and success
of organisation it is very important that event is effectively planned considering all elements of
an event. This report involved marketing mix of the planned event that is to be held at Metro Bar,
Luton campus, University of Bedfordshire. Marketing mix involves different marketing activities
that are likely to be considered during marketing of event. Marketing mix facilitates knowledge
of different elements of the event that is about product place, price, promotion, people, physical
evidence and what process are included in successful organisation of event. Later report included
human resource requirements for the event for pre and post event activities. This involved
discussion regarding roles and responsibilities of different staff in relation with event. Later
report involved financial details of the event, including estimated expenditure and income from
the event. In its financial details break-even point was also discussed it is a point where income
covers all expenses of event and additional income is profit generated from the income.

REFERENCES
Books and Journals
Ashe-Edmunds, S., 2017. What is the right marketing mix for event marketing.
Daniel, M., Neves, R.F. and Horta, N., 2017. Company event popularity for financial markets
using Twitter and sentiment analysis. Expert Systems with Applications. 71. pp.111-
124.
Dowson, R. and Bassett, D., 2018. Event planning and management: principles, planning and
practice. Kogan Page Publishers.
Formosa, C., 2020. The financial implications of human resource requirements in Maltese
charitable organisations (Master's thesis).
Gallego, G and et.al., 2019. Event-based vision: A survey. arXiv preprint arXiv:1904.08405.
Grable, J. and phD, C., 2018. Situation awareness in Financial planning. Client Psychology,
p.289.
Jaelani, A., 2017. Event and festival in Cirebon: Review of shariah marketing mix. Available at
SSRN 2967233.
Jastrzebski, S and et.al., 2020. The break-even point on optimization trajectories of deep neural
networks. arXiv preprint arXiv:2002.09572.
Marler, J.H. and Boudreau, J.W., 2017. An evidence-based review of HR Analytics. The
International Journal of Human Resource Management. 28(1). pp.3-26.
Pulido, M., 2018. Acts or events? A perspective from the marketing mix. IROCAMM-
International Review Of Communication And Marketing Mix. (1). pp.55-66.
Rinallo, D., 2019. Event marketing. EGEA spa.
Online
Steve Milano. 2020. What Is the Right Marketing Mix for Event Marketing? [Online]. Available
Through: <https://smallbusiness.chron.com/right-marketing-mix-event-marketing-
61853.html>.