Marketing Report: Consumer Behaviour Analysis of Fitbit Products

This report analyzes a marketing survey conducted to understand consumer behavior related to Fitbit products, particularly the Fitbit Charge 2, among Australian consumers. The survey aimed to identify factors influencing purchasing decisions, including demographic, cultural, and marketing influences. The report details the survey's objectives, methodology, and administration process, including the use of Surveymonkey.com. It presents the data analysis, highlighting findings on respondent demographics, Fitbit product usage, and consumer preferences. The analysis reveals insights into consumer motivations, brand awareness, and the impact of marketing strategies on consumer behavior. The report concludes with recommendations based on the survey results and references relevant literature on consumer behavior and marketing principles.