Marketing Report: Ford Electric Vehicle Strategy and Consumer Behavior

This report provides an analysis of Ford's marketing principles and practices in the context of electric vehicles. It begins with an introduction highlighting the growing interest in electric vehicles and the importance of marketing in this sector. A literature review explores the use of marketing concepts and key terminology relevant to electric vehicles, including the adoption of new technologies and marketing strategies. The report also examines how Ford consumers make buying decisions, considering factors such as product design, cost, and durability, and the various stages of the consumer decision-making process. The conclusion and recommendations emphasize the need for Ford to adopt powerful marketing strategies to attract customers and achieve profitability. The report suggests analyzing market situations, developing promotional plans, and understanding customer demand. References include books and journals related to marketing, strategy, and consumer behavior. The report aims to provide insights into effective marketing approaches for electric vehicles and consumer decision-making processes.

Marketing Principles and
Practice

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
a. Explain the use of marketing concept and key terminology for electric vechicle..............1
b. Explain how Ford consumrs make their buying decision under various conditions..........2
CONCLUSION & RECOMMENDATION....................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
In present days many of the population has been wanting to use electric motor vehicles.
Through which buyers can easily adopt the healthy and unpolluted environment. Four wheelers
vehicles are mostly in all of industries for transporting materials up to 2 tones. Present marketing
concept will be based on Ford Motor company. Electric car or vehicle is the new introducing
product by the company in order to take the nest buyers attraction and marketing growth. It helps
to enhance the company approach and marketing concept in order to take the best approachable
target plans. Besides, present study will be presenting the consumer decision making approach
and some strategies through company enhance the product awareness and attract large market
share.
LITERATURE REVIEW
a. Explain the use of marketing concept and key terminology for electric vehicle.
According to Charter and Polonsky, eds., (2017), electric motor or traction motors may
be give powered through collector system by electricity from off vehicle sources. These vehicles
are highly engage or inspired by battery, solar panels or electric generators. Some of the
examples of electric motors are electric aircraft and electric spacecraft. Overall, it brings new
changes and better opportunity to company for getting large impacting growth in the market.
Besides, it also brings new changes and productive essential goals for introducing new for
elect6ric motor. Besides, according to Grant, (2016), it also has been seen that, electric vehicles
are having low productive and surety of long lasting. For that, ford needs to adopt highly
advanced techniques or methods to maintained the proper stability level. It also seen that the
better approachable target plan for the company achievements. Overall, electric vehicles are
different from fossil fuel powered vehicles in that can receive better quality approach. There are
some marketing concepts should have adopted by the Ford for their new electric motor. Such as
company needs to adopt opportunities across value chain. Under which they need to acquire to
develop focused strategies in area where rigger is best positioned to serve the electric vehicle
value chain. Company should design ideas that approach the market focused and ideas. Another
marketing concept should have adopted by Ford is that utilize executives and engagement must
strike a balance, one of the guards against over investment in promising with technical strategies.
Apart from that, it will help to recognize best approachable target market goals. Company also
needs adopt contingency planning in order to get over from the risk or uncertain activities.
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Overall, things are needs to be stable by the company side in order to meet the new product
objectives and goals. This must be according to needs and according to objectives. Besides,
another marketing concept that helps company to promote new product is getting buyers
attraction suggested by Hughes and et.al., (2014). Company should need to adopt best marketing
promotional strategies to attract the customer attraction towards the market approach suggested
by Kotler, (2015) There are other various marketing concept that has been used by the company
such as marketing orientation, production orientation, sales orientation etc. New product
development is the best approachable marketing concept that gives high profit and brand image.
b. Explain how Ford consumers make their buying decision under various conditions.
According to Kumar and Rahman, 2016, buyer’s decision making approach is based on
product design, cost and durability. On these factors buyers purchase any two wheelers product
or services. Buyers are rationale in nature they always select product on the comparative basis
with other rival firms. For that, company needs to adopt best strategies and growth in order to
meet the customer satisfaction level suggested by Molle, (2017). It brings new opportunity and
growth in order to enhance the product sale. Before purchasing the product or services. They
always go through from purchase buying process such as first the recognize their own needs and
choice. Besides, another process that search and get all knowledge about all company products
on the basis of prices, offers, durability and features. In spite of that, another process is
evaluation of alternatives. After getting information next process is that to select one product
after taking consideration of many. Moreover, another process is that purchase decision. Under
which they considered new services. Besides, how this relates to the process of impactful
decision making approach. Last process of purchasing is that post purchase decision. Under
which customer considered the all effective factors to finalize the one product suggested by
Moriarty and et.al., 2014. Overall, Ford Motor requires to take or make effective target
marketing goals to attract customer buying behavior.
CONCLUSION & RECOMMENDATION
On the basis of above section, it has been seen that marketing principles and concepts are
productive and essential for the company development growth. Ford needs to take some
powerful marketing strategies and techniques to attract customer attraction and profitability
growth for the company future. Study has introduced new product that is based on electric source
(Moriarty and et.al., 2014). This must be according to customer needs and wants. Ford needs to
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adopt new promotional strategies and technological factor in order to meet the needs of the
organization. Besides, it also helpful to make better environment growth and target market
challenges. Overall, it makes better changes and better growth for the company development
Stallings, 2016. In order to promote the company product or services. Firstly, company needs to
analyses the current market situation and needs of the buyers. According to that, they have to
make marketing promotional plan. Besides, after that, it also essential and formulated according
to growth and channel. It also very much necessary and make better attracting growth. Apart
from that, company also needs to analyses the actual demand of the customers in order to meet
the company objectives and growth. Overall, apart from that, it helps to bring new better
approachable target goals and task making performance. Company also needs to get the best
target market goals to compete with rival companies (Svahn, Mathieson and Lindgren, 2017).
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REFERENCES
Books and Journals
Charter, M. and Polonsky, M. J. eds., 2017. Greener marketing: a global perspective on greening
marketing practice. Routledge.
Grant, R. M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Hughes, J. F. and et.al., 2014. Computer graphics: principles and practice. Pearson Education.
Kotler, P., 2015. Framework for marketing management. Pearson Education India.
Kumar, D. and Rahman, Z., 2016. Buyer supplier relationship and supply chain sustainability:
empirical study of Indian automobile industry. Journal of Cleaner Production. 131.
pp.836-848.
Molle, W., 2017. The economics of European integration: Theory, practice, policy. Routledge.
Moriarty, S. and et.al., 2014. Advertising: Principles and practice. Pearson Australia.
Stallings, W., 2016. Cryptography and network security: Principles and practice. Pearson.
Svahn, F., Mathiassen, L. and Lindgren, R., 2017. Embracing Digital Innovation in Incumbent
Firms: How Volvo Cars Managed Competing Concerns. Mis Quarterly. 41(1).
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