Marketing Principles Report: Ford Motors Marketing Strategy Analysis

This report provides a comprehensive analysis of marketing principles, using Ford Motors as a case study. It begins with an introduction to the basic components of the marketing process and a cost-benefit analysis of Ford's marketing orientation. The report then delves into the micro and macro environmental factors influencing marketing decisions, utilizing the PESTEL framework and Porter's Five Forces. It examines segmentation criteria, targeting strategies, and buyer behavior, including how these factors affect marketing activities. Furthermore, the report proposes a new positioning strategy for a selected product, and discusses product development, distribution, pricing, and promotional strategies. Finally, it explores additional components of the extended marketing mix and compares business-to-consumer marketing strategies with international and domestic marketing approaches. The report concludes with a summary of the findings and recommendations for Ford Motors' marketing efforts.