Marketing Conceptual Framework Report for Digital Marketing

This report provides an overview of a marketing conceptual framework, focusing on the integration of traditional and modern marketing approaches. The analysis emphasizes the importance of communication channels, including social media and digital marketing, in contemporary business strategies. The report delves into the evolution of marketing, highlighting the shift from traditional methods to digital platforms. It examines the effectiveness of various marketing strategies, providing insights into how businesses can leverage both online and offline channels to reach their target audiences. The report also touches upon the influence of cultural factors and consumer behavior in shaping marketing strategies, while referencing relevant academic sources. The conceptual map reflects the interrelation of the modern and traditional marketing and also reflects the importance of social media.

Running head: MARKETING CONCEPTUAL FRAMEWORK
MARKETING CONCEPTUAL FRAMEWORK
Name of the Student
Name of the University
Author Note

1MARKETING CONCEPTUAL FRAMEWORK
Conceptual map
Hence, from the given analysis, it can be understood that, the right means of
communication and marketing can be stated to be the Modern and the Traditional marketing. The
modern means comprises of social media and digital marketing. The social media is based on
internal and external. The conceptual map has been prepared accordingly.
BHP
Corporate relations
and
Communications
Recommendations
Social media
marketing
Digital marketing
Facebook
Traditional means
Corporate
advertising
Marketing and
advertising
Modern means of
marketing
Social media
Internal
External
Digital
Traditional
marketing Print and Digital

2MARKETING CONCEPTUAL FRAMEWORK
References
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Durmaz, Y., & Efendioglu, I. H. (2016). Travel from traditional marketing to digital
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Eisencraft, M., Attux, R., & Suyama, R. (Eds.). (2018). Chaotic signals in digital
communications. CRC Press.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Grami, A. (2015). Introduction to Digital Communications. Academic Press.
Keegan, W. J. (2017). Global marketing management. Pearson India.
Kim, C. S., & Aggarwal, P. (2016). The customer is king: culture-based unintended
consequences of modern marketing. Journal of Consumer Marketing.
Kitchen, P. J., & Proctor, T. (2015). Marketing communications in a post-modern world. Journal
of business strategy.
Kotler, P., Bowen, J. T., Makens, J., & Baloglu, S. (2017). Marketing for hospitality and tourism.
Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia.
Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V, 9(1), 51.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Zhu, Y. Q., & Chen, H. G. (2015). Social media and human need satisfaction: Implications for
social media marketing. Business horizons, 58(3), 335-345.