Pearson BTEC Marketing Essentials Report: Travel and Tourism Focus

This report provides a comprehensive overview of marketing essentials within the context of the travel and tourism industry, focusing on the roles and responsibilities of the marketing department. It explores the marketing environment, analyzing how marketing functions interrelate with other departments such as Human Resources and Finance, emphasizing the significance of these interrelationships for organizational success. The report delves into current and future trends in marketing, including the use of social media and artificial intelligence. Furthermore, it critically analyzes and evaluates key elements of the marketing function, culminating in a conclusion that highlights the importance of effective marketing for the growth and sustainability of a travel and tourism business. The report also includes references to supporting literature.

Marketing Essentials
(TASK-1)

• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibility in context of marketing environment
• Roles and responsibilities of marketing in organisational wider context
• Significance of interrelationship of marketing department with other departments
• Critically analyse and evaluate the key elements of the marketing function
• Conclusion
• References
Content

Introduction
The description of the
marketing is a procedure of
assembling, manufacturing,
selling, producing of the
product and services with
having an objective to fulfil
the customer needs and
wants.

Roles and responsibilities of marketing
department
Marketing
It refers to that term which
includes the set of activities
that is related to promoting,
buying and selling of the goods
and services to reach the large
target market. In this company
delivers their offerings
according to the customers
taste so that their products can
satisfied their wants and
organisation may achieves
more profits.

Roles of marketing function
The role of the TUI marketing manager is more significant for
gaining the large market share and profits for longer sustainability
that can be shown below.
Analysing the customer needs- It is an essential role that a
marketing manager plays in this they can examine the needs
and wants of the customers before developing and designing
the goods and services.
Seeking new marketing tools- In case of marketing field there
is a diverse environment present because it is changing
according to the business environment and preference of
people in the society.
Better product offerings- It is an essential functions of the
marketing that shows the roles of the marketing manager in the
organisation.

Responsibilities of marketing
function
The main responsibility of the marketing department in travel and
tourism company is offering the trendy and creating goods and
services to always surprise to their customers and retain them for a
longer period of time. They perform their function by using
effective promotional techniques and customer retaining
approaches by connecting with the customers on the regular basis.

Roles and responsibility of
marketing in marketing
environment
In the modern marketing environment company can mainly focus
on finding the potential customers that gives the high benefits
to the organisation and for this manager can adopts the various
promotional tools to attracts the society people.
Moreover, marketing manager can work for maintaining the
brand image of business within the industry by adding the
values to their products and services.

Continue...
Marketing process
 Situation analysis
 Marketing strategy
 Marketing mix decisions
 Implementation and control

Continue...
Current trends of marketing- In case of TUI, marketing
manager can currently use the social media tools like Facebook,
Instagram, You tube etc. for promoting their products and services
and gaining high market share by attracting the large base of
customers.
Future Trends of marketing- In case of TUI, marketing manager
can follows the artificial intelligence techniques to success in the
market and gaining high market share. It also helps in making
loyal customers and enhancing the image of the brand for a longer
period of time.

Roles and responsibilities of marketing in wider
organisation context
Marketing is an essential function that
is very helpful in creating
connectively within the firm.
Positive connectively with the
marketing department to other
departments shows the smooth
functioning and task can be
achieved within a period of time.
Marketing and human resource- In
company human resource
department is responsible for hiring,
selecting, organizing and managing
the workforce and also filling the
vacant jobs within organisation.

Continue...
Marketing and finance- IN case of
TUI, positive combination helps in
gaining high profits and effectively
completing the operations of
marketing that give high returns to
the company. In this finance
manager provides the budget for
promoting services and tools and
communicate it to the marketing
manager so that they cannot do
more expenses.

Significance of interrelation of marketing with
other functions
The major importance for the
interrelation between the
various department within the
TUI is that it helps in
enhancing the productivity and
proficiency within the firm by
minimising the wastage of
resources and time. It also
helps in maximising the speed
of the company so that goals
can be achieved in an
appropriate manner.