Marketing Presentation: Argos Case Study, Marketing Function Analysis

This presentation examines the marketing strategies of Argos, a leading catalogue retailer, focusing on the roles and responsibilities of the marketing function. It explores market awareness, market research, branding, and the interrelationship between marketing and other departments such as R&D, human resources, and finance. The presentation highlights the importance of marketing in influencing customer behavior and enhancing a company's income generation capabilities. It also emphasizes the significance of interdepartmental collaboration for effective marketing strategies and provides a conclusion on the essential role of marketing in influencing a large customer base and increasing market share. The presentation includes references to relevant marketing literature and provides a comprehensive analysis of the marketing function within the context of the Argos case study.

MARKETING ESSENTIALS

TABLE OF CONTENT
 Introduction
 Roles and responsibilities of marketing function
 Interrelationship of marketing with other functional units
 Conclusion
 References

INTRODUCTION
Argos is a leading and renowned catalogue retailer which
is operating in Ireland and United Kingdom. Also, it is the
subsidiary of Sainsbury’s which was developed in year
1972. The aim of this presentation is to discuss the role of
marketing by understanding about marketing function and
interrelation among various functional organisational units.

ROLES AND RESPONSIBILITIES
OF MARKETING FUNCTION
 Marketing is defined as procedures which
perform practices through influencing
customer interest by developing awareness
about firm’s offerings. Additionally, this has
been determined that it is considered as an
integral part of entity which maximises their
whole sales as well as profit effectively and
efficiently.

CONT…
 Development of market awareness
 Market Research
 Branding
 Selling
 Risk
 Buying
 Transportation
 Market information

CONT…
Development of market awareness:
A firm perform marketing procedures with intent to develop
awareness of firm’s product or services among huge customer
base. Herein, the key role of marketing in respect of Argos is to
determine characteristics and main aspects of firm goods or
services for influencing the interest of customer through
developing awareness regarding new or existent product or
service which influences its buying behaviours.

INTERRELATIONSHIP OF
MARKETING WITH OTHER
FUNCTIONAL UNITS
Marketing is crucial aspect for entity by which they may
enhance its income generation ability at huge extent. It is
vital department as this facilitates board range of advantage
to business which aware audiences about good or services
of firm.

CONT…
 Interrelation between marketing and R&D department.
 Interrelation between marketing and human resource.
 Interrelation between marketing and finance.

CONT…
Interrelation between marketing and research &
development department: The Research & development unit is
considered as one of the vital department of entity that is
involved into the procedures of determining trends, concepts
which are prevailing into market areas. Within, Argos, the
respective department regularly involved into the methods of
determining present enhancing trends within retail industry along
with expandable investigation.

CONT…
Interrelation between marketing with human resource:
Human resource department involves into the procedures as
well as practices of hiring competent, skilled and effectual
candidates into work area for accomplishing the personnel
needs at all departments. Along with this, respective unit also
intent towards developing optimistic as well as productive
premises culture through performing functions such as hiring,
choosing, training and development.

CONT…
Interrelation between marketing and finance department:
Finance department maintain and acknowledge short as well as
long term financial needs of entity. There is correlation between
marketing and finance functional areas of Argos. As finance is
whole related to funding management in order to serves clients
appropriately as well as marketing department concentrates on
effective advertisement as well as promotions activities to
promote their goods.

CONCLUSION
According to the above presentation, this has been
concluded that Marketing is essential for all firm as it is one
of the vital processes which assist company to influence
huge customer base and also assure enhance market share
holding reflective industrial sector. Moreover, there are
various functional areas which are interrelated with
marketing department.