Marketing Essentials: Roles and Responsibilities for Business Success

This presentation provides a comprehensive overview of the marketing function, emphasizing its crucial role in business growth and profitability. It delves into several key responsibilities, including product or administration management, which involves overseeing the entire product line to avoid issues that could affect the brand's reputation. The presentation also explores pricing strategies, highlighting how pricing decisions impact product demand and brand value. Promotion is another key area, with a focus on how companies utilize digital media and celebrity endorsements to increase brand awareness and sales. The importance of a Marketing Information System (MIS) for gathering and analyzing customer data is also discussed, as is the significance of customer care service in building customer loyalty. The presentation uses the Burberry organization as a case study to illustrate these concepts with real-world examples, covering strategies like skimming pricing and digital marketing techniques. Finally, the presentation concludes by summarizing the essential functions of the marketing function and its impact on business success.

Marketing Essentials

 Introduction
 Marketing function- roles and responsibilities
 Conclusion
 References
Table Of Content

 The PPT discusses about the roles and responsibilities of the
marketing function as it plays a vital part in the profit and
growth of any business.
INTRODUCTION

The functions and roles of the marketing functions are as follows:
Item or administration the board: Products or administrations help to
create income for the organization so the function of advertising
administrator of Burberry organization is to deal with the entire product
offering of extravagance things effectively. The fundamental motivation to
do so is that if a client will discover nay issue in any single thing of the
organization then this will make discord for entire product offering
(Arunachalam and Sharma, 2019).
Roles and responsibilities of marketing
function

 Estimating of item: Pricing is a urgent segment that help to create
the interest of thing by fixing cost of the item based on brand esteem
and by assessing contenders valuing technique. The value need to
do equity with the item which mean the client need to cost is either
finished or under charges. In connection with Burberry organization
has embraced skimming or separated evaluating system where the
organization focus to renowned client by charging premium costs
according to the nature of item (Zackariasson and Dymek, 2016).
Cont..

 Advancement: Promotion is a basic aspect of an association where
the client are made acquainted with the contribution of organization
with the assistance of notice done through different stage. In
connection with the Burberry organization significantly advance its
contribution through computerized media where it post the modified
notice and propel the client to make buys. Alongside this superstar
underwriting or advancement through online media has improved the
deals of organization by spreading mindfulness about organization
(Kornegay and Ursiny, 2020).
Cont..

 Advertising Information System: Due to development and dynamic
condition the disposition or inclination of an individual changes on
consistent premise. So it become basic for the organization to investigate the
advertising data and settle on basic choice. Such data or information assumes
a crucial job and is used for organization as based on these data Sainsbury
organization makes the business arrangement. In this, Burberry organization
keep up all the record of their client with the assistance of information base
like MIS that record all the data of their current client and their business
design which keep up the solid connection among client and friends.
Cont..

 Client care Service: Marketing capacity isn't just fixed till making the last
buys yet it likewise give after deals administrations or handle the issue of
customer fundamentally so as to give them dependable experience. This
create the reliability just as trust of client for the particular brand.
Corresponding to the chose organization has helpline number from where
they tackle the questions of individuals and focus on the input or client
grumbling so as to put forth attempt and lessen the odds of client discord.
This is a significant capacity which offers need to both pre just as post
deals (Šedík and et al.,2018).
Cont..

 The ppt discuss above state the roles and responsibilities of
Marketing function. Some of the functions are as client care service,
research, Advertisements and etc.
Conclusion

 Zackariasson, P. and Dymek, M., 2016. Video game
marketing: a student textbook. Taylor & Francis.
 Šedík, P., and et al.,2018. Generation marketing in strategic
marketing management: case study of honey market. Polish
Journal of Management Studies. 18.
 Kornegay, A. and Ursiny, Z., 2020. 6 Essentials for Building
Successful Family Teams. Journal of Financial Planning.
33(8). pp.38-40.
 Arunachalam, S. and Sharma, A., 2019. Marketing Analytics.
In Essentials of Business Analytics (pp. 623-658). Springer,
Cham.
REFERENCES