Report: Marketing's Influence on Functional Unit Interrelation

This report delves into the interrelation between marketing and various functional units within an organization. It examines the influence of marketing on departments such as Human Resources, Information Technology, and Production. The report highlights how marketing strategies impact employee engagement, revenue generation, data management, and product quality. It emphasizes the importance of IT in supporting marketing activities and the role of HR in aligning workplace culture with marketing objectives. Additionally, it explores the significance of production and operations in maintaining quality standards and ensuring successful product distribution. The report concludes by emphasizing the importance of these interconnections for overall business success. The report includes references to academic journals and online resources.

MARKETING

Critically analyze how marketing influences and
interrelates with other functional units
• This task provide insights on the inter-relationship on the marketing
with other functional departments.
• There are many functional units like Human Resources, Information
Technology, Production, Research and Development and many more.
• Marketing has a vast inclusion in all the arenas of M&S to provide
strategic plans and proper guidance for better outcomes in terms of
employees engagement and company’s revenue generation.

Contd…
Information Technology
• This department has an influence on all the sectors of M&S.
• It helps in gaining information related to hardware used in the cited
company or implementation of software and programming languages
so that this department knows hoe to handle the storage of data.
• Its presence has become indispensable in M&S operational activities
However, on the other hand, it can pose as threat to marketing in terms
of security, fraud, scams and forgery.

Contd…
Human Resources Department
• This is mainly concerned with recruitment, training and development,
performance management, employees engagement etc.
• They assess the workplace culture at wider perspective by
implementing their global approach to meet with M&S objects and
mission.
• They help the marketing efforts internally.

Contd…
Production/Operations
• This includes about complete production od product plus other
activities like packaging, distribution and warehousing.
• Here the main aim is to maintain quality standards by proper
execution of all the involved steps to avoid any losses in terms of
financial as well as product.

REFERENCES
Books and Journals
• Ramaseshan, B., Ishak, A. and Rabbanee, F.K., 2013. The role of marketing managers' commitment
and involvement in marketing strategy implementation. Journal of Strategic Marketing. 21(6).
pp.465-483.
• Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1) (pp.
1-29). Springer, Cham.
• Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach. Routledge.
• Zolkepli, I.A., 2016, July. Changing Consumer Culture in The Wake of Web 3.0: Mobilizing Online
Crowd Competency and Expertise Through Crowdsourcing Engagement. In 3rd European
Conference on Social M di R h Media Research EM Normandie, Caen, France (p. 440).
Online
• Gill, K.,2018. Marketing Functions. [Online]. Available through:<
https://www.pinterest.com/keyounggill/marketing-functions/>.

THANK YOU