Marketing Report: Role of Marketing at Sri Lanka Telecom PLC

This marketing report examines Sri Lanka Telecom PLC, focusing on its marketing strategies, the role of marketing within the organization, and its relationship with other functional units. The report begins with an introduction to Sri Lanka Telecom PLC, its services, and market position. It then defines key marketing concepts and explores the company's marketing processes, including product offerings, pricing, and promotional activities. The report also analyzes the responsibilities of marketing personnel and how marketing influences other departments like production and R&D. Finally, the report references relevant academic sources to support its analysis, providing a comprehensive overview of Sri Lanka Telecom PLC's marketing operations.

MARKETING
MANAGEMENT
SRI LANKA TELECOM PLC

INTRODUCTION TO SRI LANKA
TELECOM PLC
• Sri Lanka telecom plc. is a telecommunications services provider in Sri Lanka
• The organization provide services to domestic households and the corporate
sectors including propositions like fixed and wireless telephony, internet
access and it services
• Innovation in the line of product and service offerings strengthened the
market position of the venture

INTRODUCTION TO THE CONCEPT OF
MARKETING
The concepts of marketing are segregated into five different definitions
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Societal marketing concept

INTRODUCTION TO THE CONCEPT OF
MARKETING

MARKETING PROCESSES IN THE
CONTEXT SRI LANKA TELECOM PLC
• Competitive range of product offerings
• Utilization of next generation ADSL2 access, fiber-optic wi-fi upgrade and 4G
LTE
• Frequent innovations
• Competitive pricing strategy
• Diverse range of promotional activities

MARKETING PROCESSES IN THE
CONTEXT SRI LANKA TELECOM PLC
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EXPLANATION OF THE ROLE AND RESPONSIBILITIES
OF MARKETING PERSONNEL OF SRI LANKA
TELECOM PLC
• Assessing the needs of the customers
• Transparency of marketing communication
• Understanding the market feasibility
• Research on competitor strengths and weaknesses
• Enhanced reporting of the deliverables for ensuring the asset and inventory
management

EXPLANATION OF THE ROLE AND RESPONSIBILITIES
OF MARKETING PERSONNEL OF SRI LANKA TELECOM
PLC
Assessing the
needs of the
customers

EXPLANATION ON HOW MARKETING INFLUENCES
AND INTERRELATES WITH OTHER FUNCTIONAL
DEPARTMENTS OF SRI LANKA TELECOM PLC
• Different prospects while positioning the propositions
• Influences the rate of production
• Modifications in the design of the propositions
• Pricing considerations
• Strengthening the R&D operations

REFERENCES
• Arnold, M., 2017. Fostering sustainability by linking co-creation and relationship management
concepts. Journal of cleaner production, 140, pp.179-188.
• Atanassova, I. and Clark, L., 2015. Social media practices in SME marketing activities: A
theoretical framework and research agenda. Journal of customer behaviour, 14(2), pp.163-
183.
• Li, x., Wang, Y. and Yu, Y., 2015. Present and future hotel website marketing activities: change
propensity analysis. International journal of hospitality management, 47, pp.131-139.
• Slt (2019). Sri Lanka telecom PLC home. [Online] www.Slt.Lk. Available at: https://www.Slt.Lk/
[accessed 22 jun. 2019].