Marketing Essentials Report: Analyzing Burberry's Marketing Strategies

This report provides a comprehensive overview of marketing essentials, focusing on the case of Burberry. It begins by defining marketing and outlining the key roles and responsibilities of the marketing department, including brand management and customer satisfaction. The report then explores the relationship between marketing and other functional units within an organization, such as human resources and finance, highlighting the significance of their interrelationship. It emphasizes the importance of effective marketing strategies in attracting and retaining customers, with a focus on how Burberry manages its brand and achieves its business goals. The report concludes by emphasizing the vital role of marketing in organizational success, and how marketing managers create effective marketing plans and policies to reach target customers.

Marketing Essentials
(Part-A)

Content
• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing relate to the wider organisational context
• Significance of Interrelationship between Marketing and Other Functional Units of
Burberry
• Conclusion
• References

Introduction
Marketing is an ongoing activity which
follow some set of instructions to
create, generate, communicate, deliver,
exchange and develop the offers that is
most precious for the companies’
partners, clients and most importantly
customers because it helps in satisfying
the needs and wants of the targeted
market to earn profit.

Marketing department play a very crucial role
to accomplish the mission of the company. It
helps to promoting the company business. It
helps in coordination, promotions and
communication and manage a healthy
relationship between company and potential
customers. This department represents the
good and positive image of the company.
Different roles and responsibilities
performed by Marketing
department

Continue…
Managing Your Brand- This is the main role of marketing department. company
Brand show the level like who you really are and where you stand. Brand value
leads to customers’ satisfaction and increase buying power of the customer so
that customers get good experience and company earn more profit. Burberry
company marketing department managing properly their brand value and taking
lots of benefits (Hyder, 2016).

Marketing function are playing various
roles and responsibilities related to the
whole organizational context which help to
promote the organizational growth and
achieve the target market. There are many
key function of the organization such as
HR, finance, production and IT.
Burberry company performing a vital role
in every function of the organization.
Roles and Responsibilities of Marketing in
Relation to Wider Organisational Context

Continue…
Human Resource and Marketing: - Human resource
related to the employees’ welfare. HR leads to give
employment of the people. With the help of recruitment,
Company HR easily recruit a right candidate for the
right job. When we talk about marketing function of the
company is also responsible for the each and every
marketing activities like customer database maintain,
advertisement, product development, internal marketing
, distribution, manage websites of the company etc.

Significance of Interrelationship between
Marketing and Other Functional Units
of Burberry
The Burberry is being helped extensively with the dependence of the
functional area within the organisation. The company gains out of
it by closely by creating synergies between each of its department.
The company can't succeed with disharmony in any one
department. As each department is linked and dependent on each
other.

Conclusion
It is concluded from the above PPT that every organisation must
emphasis on using marketing techniques and strategies as it plays
an important role in attracting new and retaining existing
customers with an organisation for longer duration. Marketing
manager plays an important role in framing an effective marketing
plans and policies which can successfully reach company’s
products to the targeted customers.

References
Banerjee, S., Yadav, V. and Banerjee, S.C., 2016. A social marketing framework for
innovation and technology adoption: The case of agricultural extension in
India. Journal of Self-Governance and Management Economics. 4(2). p.63.
Beig, F.A. and Khan, M.F., 2018. Impact of social media marketing on brand experience:
A study of select apparel brands on Facebook. Vision. 22(3). pp.264-275.
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
Fernando, S., and et. al., 2020. Training Plan for Business Administration Students in
Marketing and Accounting: Intervention on the Difficulties in Research
Writing. Southeast Asian Journal of Science and Technology. 5(1). pp.24-27.

Thank You