Marketing Functions and Their Relationships to Other Departments

This essay examines the relationships between marketing functions and other functional areas within an organization, using British Airways as a context. It discusses the interdependencies between marketing and production, highlighting how marketing identifies customer needs and informs operational strategies. The essay also explores the role of marketing in relation to the legal department, ensuring compliance with regulations, and with research and development, driving innovation and strategy. Furthermore, it covers the interaction between marketing and human resources, emphasizing the importance of training and effective communication, and with the finance department, managing budgets and investments. The conclusion emphasizes the mutual support between marketing and other departments for improved business performance. This assignment solution is available on Desklib, a platform offering a range of study tools and resources for students.

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Marketing refers to the department of a company from
which the profit can increase by satisfying the needs of
the customers. It is essential department in every
business as the business needs to develop different
strategies that can identify the requirements of the
customers. The interrelationship between the marketing
and other operation of an industry are important in order
to accomplishing the goals of business.
The production department refers to the operational department in
which the technical strategies are implemented. In this department, the
technical specialist occur which help in bringing the new technologies
in the industry. In context of British airways, the marketing department
identify the needs of the passengers and help in the building the quality
in operation department. The marketing department also helps in
providing the expenses to manufacturing the products with the right
information. With this the operational department of British airways can
fulfil the requirements of customers at a cheap price. The marketing
department can analyse the nature of manufactured products which can
decide the marketing of the products.
Explain the relationships of marketing functions to other functional area in organisation
INTRODUCTION Marketing with production department
Marketing with legal department
The airline industry has some legal ethics with in each department
which should be followed by all the members of department. The
marketing department helps in maintaining the legal laws within the
British airways which are implemented by the government in order to
maintain the customer’s policies. Their work includes to ensure the
proper management and follow up of these regulation including by
passengers to promote the smooth working in British airways.

Marketing with research and development
The R & D department puts their efforts by straight
relationship with the marketing department. The R &
D helps the marketing department by analysing the
preferences of services buyers. This also includes the
testing of challenges and threats from which the
marketing can develop the new strategies that can
help the airline industry in order to fulfil the goals.
With the help of R & D, the marketing comes up with
new ideas that can operate the marketing functions
efficiently.
Marketing with human resource
Conclusion
It has been concluded from the above discussion that marketing division
supports other departments as well as receive their contribution towards
better functioning of business.
The human resource department provide the marketing essential process
such as various components and sales strategies. The human resource
department helps in the British airways by providing the training to the
people in order to enhance the business of airways. It also provides the
productivity to all department by developing a strong team who can
communicate with the passengers effectively. The interrelation between the
marketing and human resource department should be almighty. The good
processing of marketing, it is necessary to hire efficient employees which
can develop and enhance the business techniques.
The finance department of any airline industry works on lots
of information and statistics by considering the requirement
of money in the industry. The marketing department
manages the funds of the industry by producing some
designs, packaging, logos that are necessary in any industry
to enhance its services. The finance department always
influence the marketing as it helps the airline industry by
maintaining the quality of airline services which can improve
the quality. The marketing department also manages the
expenses of the company from which it can impact on the
business of the airline industry.
Marketing with finance department
References
Epstein, T. S., 2019. Urban food marketing and third world rural development: The structure of producer-seller markets. Routledge.
Godwin, R. K., 2018. Money, technology, and political interests: The direct marketing of politics. In The politics of interests (pp. 308-325). Routledge.