Ramada Hounslow-Heathrow East Hotel: Marketing Report

This report examines the key roles and responsibilities of the marketing function within the hospitality industry, using Ramada Hounslow-Heathrow East Hotel as a case study. It details the importance of advertising, promotional campaigns, and competitive analysis in attracting customers and increasing sales. The report also explores the interrelationships between the marketing department and other departments such as finance and human resources, highlighting how these departments work together to achieve organizational goals. The finance department provides funds for marketing initiatives, while the human resources department recruits skilled employees to implement marketing strategies. The report references relevant academic sources to support its findings and provides a comprehensive overview of marketing strategies in the hospitality sector.

Hospitality Marketing
Essentials
Table of Contents

LO 1.................................................................................................................................................3
P1 Key roles
and responsibilities of the
marketing function.....................................................................................................................3
P2 Roles and responsibilities of marketing relates to other the organisation.............................3
REFERENCES................................................................................................................................4

LO 1
P1 Key roles
and responsibilities of the
marketing function
The marketing department plays an important role in hospitality which basically deals
with customers and providing them quality services so that their stay can be made memorable
and enjoyable (Feng, Morgan, and Rego, 2015). Following are the marketing roles and
responsibilities in Ramada Hounslow-Heathrow East Hotel which makes it the best brand hotels
in England, UK : Advertising and promotional campaigning : This function helps in spreading awareness
amongst travellers about the facilities and services that are offered by the hotel so that
more customers are attracted to avail those services which increases the sales of rooms.
 Keeping up with competition : This function plays an important in dealing with
competition so that better services can be provided at best prices so that competitive
advantage can be gained (Rowley, 2016).
P2 Roles and responsibilities of marketing relates to other the organisation
The functions of marketing in Ramada Hounslow-Heathrow East Hotel interrelates with
other functional departments of the hotel in following ways : Interrelationship between marketing and finance departments : Marketing department
promotes the hotel which helps in building strong and long-term relations with customers
hence increasing the sales and providing funds to finance department whereas the finance
department provides appropriate funds to the marketing department so that market
research and other functions can be done efficiently (Marketing department functions and
relations with other departments. 2012). Interrelationship between marketing and human resource departments : Marketing
departments creates high promotions for the hotel which attracts candidates with required
abilities to apply for jobs in the hotel and also helps in generating funds for the human
resource department. On the other hand human resource department recruits efficient
employees who are capable of dealing with customers and can apply marketing strategies
of hotel appropriately.

REFERENCES
Books and Journals
Feng, H., Morgan, N.A. and Rego, L.L., 2015. Marketing department power and firm
performance. Journal of Marketing .79(5). pp.1-20.
Rowley, J., 2016. Information marketing. Routledge.
Online
Marketing department functions and relations with other departments. 2012. [Online] Available
through :<https://prezi.com/k0yvpdrwhygf/marketing-department-functions-and-
relations-with-other-departments/>