Explain Marketing Functions and Their Relationship in an Organization

This report analyzes the relationships of marketing functions to other functional areas within an organization, using Morrison's as a case study. It explores the impact of both internal factors, such as mission statements, employee management, and organizational culture, and external factors, including political, economic, social, and technological influences, on the business's performance. The report emphasizes the importance of understanding the business environment, including competitive pressures and customer relationships, to formulate effective marketing strategies. It concludes that a comprehensive analysis of both internal and external environments is crucial for business success, highlighting the need to align marketing efforts with overall organizational goals and adapt to dynamic market conditions. The analysis also touches upon the role of technology and government policies in shaping business outcomes.