Analysis of Marketing Functions and Practices - Report

This report delves into the core marketing functions and practices, emphasizing their crucial role in connecting with other departments within an organization. It highlights the importance of marketing in the entire product lifecycle, from initial concept to customer satisfaction. The report examines key marketing functions such as Research and Development (R&D), which focuses on understanding consumer needs and developing products, and Production, which works in tandem with marketing for warehousing, packaging, and distribution. It also explores the Human Resources (HR) department's role in recruiting and managing skilled employees who can effectively perform marketing functions. The report includes examples from British Airways to illustrate how these functions operate in practice. It emphasizes the interconnectedness of these departments in achieving organizational goals. The study provides insights into how companies can effectively integrate their marketing strategies with other functional areas to enhance business performance and meet customer needs.

Marketing functions is important in order to
connect other functions of an organisations. It is a
process which include all the activities involved
from the product concept and reaches to it to their
final customers. So, there are lot of departments
which are included in the functioning of market.
The marketing of functions starts from the
identification of consumer needs and also satisfy
them as the requirements of customers.
Marketers plays an important role in terms of selling
the products and services which are in stock. In British
Airways, its marketers are attempt to increase the sale
of its products which cannot be supplied or sell.
Human Resources: This department plays an
important function as it oversees the employees and
recruit efficient and skilled employees in organisation
who make sure the effective functioning and working
of an organisation. They under take the recruitment and
selection, training and development, induction and
orientation etc. This department is helpful for British
Airways as it helps in recruiting skilled employees in
different departments and marketing as well who can
easily perform its functions or roles. Other functions of
the HR department of British Airways are motivation
of employees, health and safety, performance
management and appraisal and other related functions
regarding the legal aspects of human resources.
For this, the functions of marketing are mentioned as
under: Research and Development: R&D is the
primary function of any organisation which is
helpful in generating new ideas or helps in knowing
about the needs and wants of consumers which is
useful for company in order to develop or make
modifications in their products. It is useful for the
marketers of British Airways in order to deliver
products which can satisfy the needs of consumers.
For this, the practical research has been undertaken
which is belongs to the companies, universities and
other countries. For this, marketers will tie up with
the researchers and their engineers in order to make
sure about the needs and requirements of their
potential consumers.
Production: Both the departments production and
marketing are interconnected as various activities
like warehousing, packaging and distribution is
depending on the marketing department. The
production department only produce goods or
generate it. For instance, if new designed aircraft is
manufactured in the factory of British Airways then
it marketing department is the one who promote and
advertise it and share its features in front of public.
Marketing Principles and Practices
Relationship of marketing functions
with other functional areas