Exploring Marketing: Key Responsibilities, Functions, and Wider Role

This report elucidates the essential functions and responsibilities of a marketing department, emphasizing its crucial role in understanding customer needs and ensuring satisfaction. Using Chipotle Mexican Grill and McDonald's as examples, the report details core marketing activities such as market research, promotion, and packaging design. It further explores how the marketing function supports other departments within an organization, including production, finance, and human resources, by providing vital market information and insights. The report concludes that a well-functioning marketing department is integral to a company's success by driving business growth and facilitating informed decision-making across various organizational functions. Desklib provides access to similar solved assignments for students.

P1 & P2
Marketing Essential

Covered Content
 Introduction
 Main responsibility of marketing function
 Role of marketing function in wider context
 Conclusion
 References

Introduction
Marketing is related to finding the
needs of buyers and providing them
high level of customers satisfaction.
Chipotle Mexican Grill is a USA
based fast food chain company. This
report will discuss about various
function of marketing. Marketing
activities of McDonald's will also
become part of this file.

Main responsibilty of marketing function
The importance of marketing department has increase
din last 3 to 4 decades. This division is related bringing
the business to an organisation. This factor is
continuously enhancing their responsibility in an
enterprise.

Continued...
Role of Marketing Function:
 Marketing Research: This wing of organisations like M
cDonald's take accountability of conducting various kind
of research in different markets.
 Promotion: It is the responsibility of marketing function to
promote the products of the corporation.

Continued...
 Marketing Plan: Packaging and designing is an important fu
nction for a company like McDonald's.
 Remove bad promotion: Corporation like McDonald's has
many competitors, they try to taint their image by spreading
wrong information about company and its product on social
media, an important medium of promoting commodities.

Role of marketing function in wider context
Marketing division of an enterprise help various departments
of the company. Their are responsible for supporting other wi
ngs of the organisation.

Continued...
 Marketing and Production:
McDonald's is known for their
taste and economic price.
Manufacturing and procurement
department need important detail
regrading preferences of the
customers. This help them in in
producing right quantity of an
item.

Continued...
 Marketing and Finance: Marketing team has complete k
nowledge about the industry. They play significant role in t
elling finance with the correct source of raising funds. The
reason behind McDonald's rapid growth that they invested
their funds in proper areas.

Continued...
 Marketing and Human Resource: Selecting right people i
n the organisation is the main task of HR wing. But this divis
ion seek assistance from marketing team because they help t
hem in telling the desired quality which in needed in a salesp
erson or market analysts.

Conclusion
From the above report, it can be concluded that marketing de
partment perform various significant function like conducting
market research and organising promotional activities. They a
lso help other division of the company by proving them cruci
al market information.

References
 Armstrong, G. and et.al., 2015. Marketing: an
introduction. Pearson Education.
 Gummesson, E., 2011. Total relationship marketing.
Routledge.
 Kitchen, P. J. and Burgmann, I., 2015. Integrated
marketing communication: Making it work at a
strategic level. Journal of Business Strategy. 36(4).
pp. 34-39.