Marketing Report: Marketing Functions, Roles, and Strategies

This report delves into the realm of marketing, offering a comprehensive analysis of strategies, roles, and functions, specifically within the context of EE Limited. The report initiates with an exploration of the fundamental concepts of marketing, encompassing its definition and the impact of current trends. It subsequently outlines the various stages of the marketing process, including situational analysis, strategy development, the marketing mix, and implementation control. A significant portion of the report is dedicated to elucidating the key roles and responsibilities of a marketing manager, particularly within EE Limited. Furthermore, it examines the interconnectedness of the marketing function with other departments, such as finance, production, research and development, procurement, and human resources. The report concludes by underscoring the value and significance of marketing within EE Limited, highlighting its role in managing the company's image, facilitating communication, and driving sales growth. References to relevant literature are also provided.

TASK 1
Marketing Essentials

Table of contents
Defination of marketing and current, future
trends
Overview of different marketing processes
Key roles and responsibilities of marketing
manager
How roles and responsibilities of marketing
maanger can influence functions of
departments.
Value and importamnce of marketing with
reference to EE limited.

Introducing the concept of marketing including
current and future trends
According to (Dewar, 2015) 'Marketing is an
action of a business to promote and selling of
the services and products by complete
market research and advertising'.
As per (Vos, 2014)Marketing may be defined
as a concept which places high level of
emphasis on enhancing customer demands.
In this regard, by employing marketing
practices and concepts EE Ltd can enhance
its customer base and thereby sales revenue.

Conti....
Current marketing trends
Social media marketing
CRM strategy

Overview of the different marketing
processes
Situational analysis
Marketing strategy
Marketing mix
Implementation and control

Explain the key roles and responsibilities of the
marketing manager at EE Limited
In EE Limited, marketing manager has some
roles and responsibilities which are as
follows:
Market research
Personnel management
Planning
Budgeting:
Developing pricing strategies

Explaining how roles and responsibilities of marketing influence and
interrelates with other functional department of EE Limited
Most essential business functions that
influence by marketing function of EE
Limited are:
Production or operational
Finance:
Research and development:
Procurement:
Human resource management

Conti...
 Finance: Links in interrelations between Marketing
and Finance

Conti...
Production or operational: Links and interrelations
between Marketing and Production

Conti...
Research and development Links and
interrelations between Marketing and
Research & Development

Conti...
Procurement: Links and interrelations
between Marketing and Procurement

Conti...
Human resource management: Links and
interrelations between Marketing and Personnel