Marketing Essentials: Roles and Responsibilities Explained

This presentation provides an overview of marketing functions, highlighting their roles and responsibilities within an organization. It emphasizes the importance of brand management, defining and shaping the company's identity. The presentation also covers the conduction of marketing missions, promotional activities, and the significance of market research. Furthermore, it explores the relationships between the marketing department and other key organizational functions, including finance, human resources, and production. The presentation details the marketing department's role in audience relations and representing the firm on a global stage. The content references the marketing functions within the context of a company, Hennes and Mauritz, and provides supporting references to relevant literature.

Marketing Essentials

 Introduction
 Marketing functions with roles and responsibilities
 Roles and Responsibilities of Marketing Functions
 Conclusion
 Refernces
Tables of content

 The marketing is said to be a vital element for an organization. It
helps in educating the customers about the services offered to the
target market. This PPT discuss about the roles and responsibilities
of marketing function.
Introduction

The accompanying can be considered as a significant jobs and duties
regarding advertising capacities:
 Defining and the administration of brand: The showcasing
capacity has the obligations regarding dealing with the brand and
framing a meaning of a similar which best suits the organization. In
this the advertising exercises directed by the organization ought to
be with the end goal that the it characterizes the all out character of
the organization (Hisrich and Ramadani, 2017)
Marketing functions with roles and
responsibilities

 • Conduction of missions: The promoting office or the
capacity is identified with the leading the lobbies for the
organization. For correspondence to the focused on market the
organization sets its missions into the market. The missions which
are set by the organization is according to the advancement and
promoting for the brand (Eng, 2017).
Cont..

 Promotional materials: The role of the marketing department is
also make the preparations for promotional activities. The
department is concern with the deciding the activities for marketing
and these plans are made by keeping the products and the services
which are relate with the company. The promotional activities are
in relation with the products and services so that the marketing is
done properly in the company (Eletxigerra, Barrutia, and
Echebarria, 2018)
Cont..

Marketing capacity of organization is significant capacity which have number of
obligation in association it need to help out all association capacity to
encourage smooth working in association this will likewise empower
association to accomplish its targets. Connection among marketing and other
authoritative capacities is expressed underneath:
 Finance division and marketing office: Account part of firm is that part of
firm which go about as spine of it. This limit offers fund to different division
of firm and causes them in their working in affiliation. Finance branch of
HENNES AND MAURITZ designate store to its all division which
incorporates marketing office.
Roles and Responsibilities of Marketing Functions

 Marketing and human resources: Human resources capacity of
association manages overseeing human resources of association. It
incorporates distinguishing proof of empty post, enrollment and choice and
dealing with their remuneration. Promoting limit of HENNES AND
MAURITZ has comfortable relationship with their HR division.
Cont..

 Marketing and Production: Creation division of affiliation is that part of
firm which produce the consequence of affiliation similarly as plan the
thing. Promoting have various commitments towards this division as
advertising do research and study direct of buyer. Which help in progress
division in perceiving what are the necessities of customer and which kind
of thing should be produce. This will in like manner help as perceiving
competitors' things and there quality and contribution about association's
thing quality to creation division to make changes properly.
Cont..

 There are some different duties of marketing capacity which are not arranged by
division are expressed beneath.
 •Marketing branch of association needs to perform function of audience association
client. In setting of HENNES AND MAURITZ their marketing capacity fill in as
connection among firm and client by distinguishing there supplements and request
identified with item (Grimmer, 2018).
 •In HENNES AND MAURITZ marketing division have an away from of speaking
to firm wheat on worldwide stage.
Cont..

The PPT discuss above tells about the roles and responsibilities about
the marketing function. The function may include promotional
activities, market research, conduction of mission and so on.
Conclusion

 Eletxigerra, A., Barrutia, J. M. and Echebarria, C., 2018. Place
marketing examined through a service-dominant logic lens: A
review. Journal of Destination Marketing & Management. 9. pp.72-84.
 Eng, P., 2017. Online-Marketing-Grundlagen. In Erste Schritte im
Online-Marketing (pp. 1-2). Springer Vieweg, Wiesbaden.
 Hisrich, R .D. and Ramadani, V., 2017. Entrepreneurial marketing
mix. In Effective Entrepreneurial Management (pp. 75-99). Springer,
Cham.
References