Analysis of Marketing Functions and Strategies at Starbucks

This report provides a comprehensive analysis of Starbucks' marketing functions and strategies. It begins with an introduction to Starbucks as a global entity and justifies the choice of the company for marketing analysis. The report then delves into marketing as a function within Starbucks, highlighting its importance and various channels. It explores the marketing mix, discussing product, price, place, promotion, process, people, and physical evidence. The report further examines specific marketing activities like telemarketing, personal selling, and public relations. Finally, it assesses the effectiveness of these functions, provides recommendations, and addresses Starbucks' pricing strategy and marketing activities, supported by relevant references. The report emphasizes the importance of marketing in Starbucks' organizational development and growth, with a focus on leveraging digital marketing and social media.

Starbuck is undertaken as the well developed entity that performs their functioning at
above 30, 000 areas across the world. Its headquarters is in Seattle, Washington. This
acquires the huge share of market into their domestic country as well as whole other in a
foreign country states.
Introduction to the business

The entity that has been undertaken for marketing function is Starbucks. As this is one
of the well known company that are excel into their functioning that is their coffee as
well as other edible goods. Moreover, the organization provides whole the goods as
well as services into much easy way. Starbucks facilitates the effective among whole
qualities for into their offerings although it charges as per that. In addition to this the
key success of respective entity into marketplace owe to marketing potential which are
consider through firms.
Justification for choice of function

Continue....
As Starbucks have board range of practices which demands for the efficacious activities to
be performed through administrative. Moreover, the description about the whole aspects
of marketing as well as their functions would facilitate an effectual strategies for
appropriate policies and process of marketing.

Marketing as a function
The marketing into Starbucks is considered as an integral functions which is
accountable for whole aspects that enhance the procedures of marketing within entity.
Along with this, the marketing is broadly performed in limitations of Starbucks.
Respective functions may be highlighted in respect of effectual an outcome that firm
obtains after the efficacious activities as well as performance of this function.

Continue...
The marketing function is not other than front office, human resource and many others.
Additionally, the marketing is categorised into various sections within entity. In
addition to this, these functions have several channels for effectual performance as well
as development of firm’s functioning. This channel incorporates the consumer
relationship, media, advertisements and others.

Continue....
Along with this, the marketing function is integration of whole that practices which
interrelated with brand relationship, sales and advertisements within marketplace. also,
this function in Starbucks are utilised for effectual business development through
executing whole essential marketing management principles.

These principles are usually performed as the direct to manager regarding how to do the
facilitated activities as well as determining the appropriate approach for same.
Therefore, overall marketing function assists into brand promotion of products.
Continue...

Within Starbucks, the function of marketing are mainly utilised for developing the
stronger brand as well as consumers’ connections for getting higher number of
connections with potential clients as well as for monitoring both external as well as
internal factors of firm which have affects upon their business. These specific practices
assist them to maximise the profit as well as enhance the brand value of respective
entity.
Continue...

The crucial of marketing functions are may be understandable into kinds of marketing
mix which encompasses with seven key marketing P’s related to Starbucks. All of them
are discussed below:
Product: The ranges of product into Starbucks that vary from fast food items, coffees as
well as whole forms of snacks and beverages.
Model to discuss the Marketing functions in
Starbucks

Price: The whole products and services price that is facilitated in respect of Starbucks is
premium. Additionally, the price is ascertained upon whole cost with effective
profitability.
Place: The place is identified as selling areas, Starbucks sell their offerings on above 30,
000 physical stores as well as upon several kinds of online providing platforms in
addition with their own sites as well as user friendly application
Continue...

Promotion: Starbucks is considered to be renowned firm into their industry as well as
they have faith in simplicity with higher quality, they utilises print media and social
media for efficacious promotion of their future goods and events.
Continue...