An Analysis of Marketing Functions at Starbucks: A Business Report

This report provides a comprehensive analysis of Starbucks' marketing functions. It begins with an introduction to the company, highlighting its global presence and market share. The report justifies the choice of Starbucks as a case study, emphasizing its successful marketing efforts. It then delves into marketing as a core function, outlining its various aspects within the organization, including HR, production, and customer relations. The report further discusses the marketing mix (7Ps) in relation to Starbucks, examining product range, distribution, pricing, promotion, processes, people, and physical evidence. It also explores specific marketing activities such as telemarketing, personal selling, public relations, and after-sales service. Finally, the report assesses the effectiveness of these functions and offers recommendations, suggesting further leveraging of social media and digital marketing. The report is supported by relevant references.

Introduction to Business and Management
on Starbucks

Starbucks is a very well established firm which operates its workings at more
than 30,000 locations all over the globe. It is headquartered in Seattle,
Washington where it had its very first shop. It currently acquires a large market
share within its home country and all the other overseas states.
Introduction to the business

The business organisation which has been taken for the consideration of the
marketing functions is the Starbucks. It is a well renowned firm famous for
its coffee and other edible products. The company offers all the products and
services in a very simple manner. Starbucks provide the best among all
qualities for within its products although they charge accordingly to them.
The major success of this organisation within the market place owes to the
marketing efforts undertaken by the company.
Justification for choice of function

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Starbucks has a wide range of operations that demands for the effective functions to
be performed by the management. The detailed study of all the aspects of
marketing and its functions will provide an effective course of action for the
efficient policies and procedures of marketing.

Marketing as a function
The marketing within the Starbucks is an integral function that is responsible
for all the aspects which arises after the production process in the organisation.
The marketing is widely practised with in the confines of Starbucks. This
function can be represented in terms of the effective result which a company get
after the efficient practice and performance of this function.

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The functions of marketing are none other different than HR, production, front
office etc. Marketing is classified in multiple sections in the organisation. These
sections have various channels for the effective growth and performance of the
organisational operations. Such channels involves the media, interaction,
products, customer relations and advertisements.

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The function of marketing is comprised of all those activities that interrelates
with sales, advertisements and brand relations in the market. The marketing
function within Starbucks are used for the effective growth of the business by
implementing all the necessary principles of marketing management.

These principles are generally act as the guidance to the manager about how to
perform the given task and identifying the suitable approach for the same. Thus
all the functions of marketing helps in promotion of the brand as well as of the
product.
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In Starbucks the marketing functions are majorly used for building up of strong
brand and customer connections, to get the highest number of interactions with
the potential customer and to monitor the internal as well as external factors of
organisation that impacts on its business. These certain activities helps in to
enhance the profitability and to increase the brand value of Starbucks.
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The essential of marketing functions are can be understood in the form of
marketing mix that is encompassed with 7 major P of the marketing in relation to
Starbucks.
Product- the product range within Starbucks is vary from fast food dishes,
coffees and all types of beverages and snacks.
Model to discuss the Marketing functions in Starbucks

Place- the place is determined as the selling location, Starbucks sell its products
on more than 30000 physical stores and on various types of online serving
platforms along with its own site and user friendly app.
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Price – The price of all the products and services provided within the confines
of Starbucks is premium. This price is determined on the overall cost with a
handsome addition of profits.
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