Marketing Essentials: Tesco Marketing Functions and Objectives

This report provides a comprehensive analysis of Tesco's marketing essentials, focusing on the utility and objectives of marketing functions within the enterprise. It details the key responsibilities of the marketing division, including market research, marketing planning, promotional campaigns, social media management, and customer support. The report examines how these functions contribute to building brand awareness and consumer loyalty. Furthermore, it explores the interrelation between the marketing department and other organizational departments, such as finance, human resources, sales, and operations, highlighting the collaborative efforts required for effective marketing strategies. Through this analysis, the report demonstrates how Tesco utilizes marketing to achieve its organizational goals and maintain a competitive edge in the market. The report concludes with a summary of the key findings and references used.