Zara's Marketing Functions: Key Roles and Responsibilities

This report provides an in-depth analysis of Zara's marketing functions, exploring the key roles and responsibilities within the marketing department. It examines the internal and external marketing environments, highlighting how Zara adapts to technological advancements and customer preferences. The report delves into the interrelationships between the marketing function and other departments such as Human Resources and Research and Development, illustrating how these collaborations enhance overall business performance. Furthermore, it discusses the key elements of the marketing mix (product, price, place, and promotion) and their impact on Zara's strategic approach. The conclusion summarizes the importance of marketing in the business and emphasizes the research conducted before promoting any products in the market. This report is a valuable resource for understanding effective marketing strategies within the fashion industry, using Zara as a case study.

MARKETING
ESSENTIAL

TABLE OF CONTENT
 INTORDUCTION
 Key roles and responsibilities of the marketing functions
 Roles and responsibilities of the marketing functions in context of marketing
environment
 Roles and responsibilities of the marketing related to other functional areas.
 Interrelationship between the different marketing function
 M 1
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing refers to such process which is carried by the company in respect of fulfilling
the needs and wants of the customer by providing the accurate services which are in needs
of them.
 Present report is based upon the ZARA company which was founded by Amancio Ortega
and Rosalia Mera in 1975.
 Report will cover the matters relating to the role and function of the marketing and also
further it includes various organizational function and its interrelation between them.

Key roles and responsibilities of the
marketing functions
 Marketing plays the vital role in the business and
thus enhances the ability of the business through
promoting the accurate products or services
which satisfy the needs of the customer in
market for longer time period (Sahaf, 2019).
 Thus, in such manner, the role and responsibility
of marketing function is to be determined as:

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 Buying the products: The role of marketing in context of buying the products is
related to getting special offer or scheme which they prefer to purchase the
products.
 As customer are attracted if they find the unique scheme or offers which fulfil
their interest toward purchasing the particular products (Gnizy and Shoham,
2018).

Roles and responsibilities of the marketing functions in context of
marketing environment
 In context of internal marketing environment, the
role of the ZARA is examined through
employees, as ZARA is one of the most leading
fashion brand which attract the customer through
providing the quality services.
 It also enhances the employees interest in respect
of providing flexibility in attaining any task and
also liberty is given to them regarding sharing
any views or thoughts with their managers
(Martensen and Mouritsen, 2017).

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 In relation to external marketing environment, it is stated that through the impact of technology,
the role of marketing is examined regarding updating their official sites.
 As most of the customer are preferred to order the products from the companies websites, in respect of
getting discount or special offer is provided on their preferable products.
 In such manner the marketing is to be done through upgrading the official sites and also building strong
connection with the customer through providing the innovative products.

Roles and responsibilities of the marketing related to other
functional areas
 In relation to examining the role and responsibility of the
marketing, it is stated withy the functions as in relation to:
 Human resources department: The role of marketing is
to provide the vacancies for the employees for the
particular post which is vacant in the business.
 As the needs of the vacancies is to be promoted through
the marketing and once they post the vacancies, they get
the capable person in the business which the HR duty to
recruit and trained to build the skills in better way
(Cacciolatti and Lee, 2016).

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 Research and development: In this function, they mainly conduct the research regarding examining the
stability of the products.
 Once the stability of the products is examined, the products are promoted in the market.
 The role of marketing is to identify the needs regarding the particular products and then plan the
strategies to attract the customer needs towards the particular products (Moorman and Day, 2016).

Interrelationship between the different marketing function
 Marketing with the HR department: They both are
worked with each other in context of enhancing the
reputation of the company in the market.
 Marketing promotes the vacancies of the employees in
the company official website and HR in return recruit
and hire the efficient employees for attaining task.
 The interrelation arises if HR maintains the peaceful
working environment than in return the Marketing of
the company enhances and sustain in market for longer
way (McDonald and Wilson, 2016).

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 Marketing with sales Department: In this department, they both work with the same motive to
enhances the growth in the business.
 Through the procedure of marketing, they determine the customer bases and also the capacity which
they pertain, regarding enhancing the sales.
 In context of sales department, through the information gathered by them, it results in setting the
appropriate strategies to sale the products in market.

M 1
The key elements which is included in the marketing function is
relating to the:
•Products: This elements is mainly related to reflecting the
integrity of the company and thus it is interrelated with the
research and development department. As through conducting
research, the needs of the product is examined in the business.
•Price: It is linked with the sales function, in which the premium
prices is set to enhance the business for longer time period.