This report provides an in-depth analysis of Zara's marketing functions. It begins with an introduction to marketing, defining its role in business and the specific context of Zara, a Spanish fashion retailer. The report then explores the roles of the marketing function, including market research and understanding customer needs, and details the responsibilities, such as tracking trends and creating marketing plans. It further examines the interrelationship between these roles and responsibilities, highlighting how marketing interacts with other functional units within Zara, such as human resources and sales. The report concludes by emphasizing the importance of marketing in supporting other business operations and achieving organizational goals. References to academic sources support the analysis.
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