Marketing Report: Marketing Fundamentals, Strategies, and Analysis

This marketing report provides a comprehensive overview of key marketing concepts and strategies. It begins with an introduction to marketing, defining its core functions and importance in promoting and selling products. The report then delves into organizational orientation, explaining its role in onboarding new employees. It explores product development, emphasizing the role of market research in identifying market needs and customer preferences, including different types of market research and their limitations. The report further analyzes the marketing mix, detailing the 7Ps (Product, Place, Price, Promotion, People, Process, and Physical Evidence) and their strategic application. Finally, it examines various marketing strategies and their impact on corporate strategies, including the importance of monitoring marketing activities and the application of guerrilla and social media marketing techniques. The report concludes by summarizing the key findings and emphasizing the importance of marketing in business success.

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1 Understanding of marketing..............................................................................................3
LO 2 Product development and role of marketing .....................................................................4
LO 3 Role of marketing mix.......................................................................................................5
LO 4 Marketing strategies ..........................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Marketing can be refer as the activity of promoting, buying, selling and advertise the
company products in order to increase the sells of the product in the market among the
customers. This report of the marketing will include the explanation and clear understanding of
the marketing. This will also include the understanding of the product development and the role
of market research. Further more the analysis of the marketing mix will also be included in this
file. Lastly the different marketing strategies will also be described.
LO 1 Understanding of marketing
Definition of marketing
Marketing can be refer as the business term, which include the number of functions
within it. This I the management process, which move around the products and services which
are served to the customers. This include the identification of the product, identify the product
demand in the market, setting the price of the products and services, channel distribution and
advertisement of the products and many more terms are included. All these terms and process
are being done in order to make identity in the market among the customers to increase the
demand and sells of the product (Blythe and Martin, 2019).
It also can be refer as the science and art of creating the demand of the product in the
market and also delivering the value services to the customers in order to satisfy the need and
want of the customers, that help the company to increase the sells of the products, increase the
image of the company in the market and increase the profit share of the company in the market.
Role of organisational orientation
Organisational orientation is he on boarding process, which is being done and give to the
new employees of an organisation in order to make aware from all the rules, vision, mission and
objective of the company. It is the planned introduction given to the new employees to make
comfortable their self to the polices and rules of the organisation. Normally orientation program
give three type of the information to their employees. Such as:
 Information about the daily work which is being done by the employees in the
organisation.
 Brief history of the company, its founder, vision, mission and objectives of the company,
different products and services (Lahti, 2018).

 Wil also be describe different rules, procedures and work rules that related to benefits of
the employees.
This orientation is given to the employees to make comfortable and known to the
company and their job role. So that they can follow all the policies and rules and also work
effectively by having clear understanding of their job role.
LO 2 Product development and role of marketing
Role of market research in product development
In order to make effective product development strategies market research play vital role.
As the main function of the market research is to identification of the market need, demand of
the products, customers ned and want and the analysis of the whole market activities in order to
make effective strategies for the product (De Mooij, 2018). This help in various ways like:
 Market research help to develop new ideas for the company to make satisfy the customers
and their need, by taking review from them. Solve their problems and provide product in
the market which are in high demand by customers.
 This market research also help the company to make improvement in the existing
products in the market. After analyse the market and customer, on the basis of the
analysis report company can make improvement and innovation in the existing product
line.
 This market research helps in finding new market opportunities of the product
development in the market to increase the sells and demand of the product. And launch
their new or existing product in that market.
Types of market research
There are the different type of the market research, which help the product development
of the company.
Exploratory Market research – This process is being used when researcher have very
few information about the problem and need to identify deep knowledge to gain the perfect
solution of the problem.
Descriptive market research – This research method is used to test the hypothesis in
order to get the accurate result and answer of the research problem. This include the what are the
potential customers, what are the target market, what is the demand forecast ? All these include
to measure and correlate the variables of the marketing (Bjerke, 2018).

Casual market research – This market research is related with the cause and effect
relationships of the different variables. Like if company change the packaging of the product
then what will be the affect this change in respect of product demand and durability.
Predictive market research - This market research is being used to predict or forecast
the future sells and demand of the product in the market, success of the new products in the
market and etc.
Limitations of market research
As marketing research helps in product development by the company, where it also have
some of the limitation as well. Which areas follows:
 one of the limitation of the marketing research is hat it only gives the suggestions to the
marketing department what they can do or not, it not make final decisions.
 Another limitation is that, marketing research not provide the accurate and correct results
to the company, it just predict on the basis of the market analysis. Future result may vary
from the prediction of the market research.
 Another limitation is that, it may be delay in decision making by the company, when the
market research get late to make report and finish their analysis of the market.
LO 3 Role of marketing mix
Marketing mix can be refer as the tool which is being used by the marketing manger of
the company to make marketing strategies in order to determine the product and services in the
market offered by the company. This tools is implemented by the mangers of the company to
make effective strategies for their products and services. This tool of the marketing mix include
the 7 factors, such as:
Product: product is the first thing that any customers wants first. In this mangers of an
organisation make strategies and plan to launch any product which has high demand or not able
to provide in the market by the competitors in market. In this managers also make improvement
or modification in their existing product as according to the demand and trend of the market.
Place: After deciding the product, place where the product is being distributed and where the
customers can easily get the product. Managers of an organisation play role to set the target
market of the product.

Price: Product should be like that can give the best value to the customers. Managers of any
company also play role to set the price of the product that can give the best value to customers
and also help company to increase its profit.
Promotion: In this, advertisement of the product, personal; selling, social media promotion and
many more ways included. Managers implement different promotional techniques to attract the
more number of customers toward the product (Wu and Li, 2018).
People: People refers to the employees and all the stakeholder of the company which help the
organisation to effectively run in the market. Manager play role to maintain the strong bond and
relationships with all the customers, employees, clients and all the stakeholder.
Process: in this managers play role to make effective planning and strategies in order to increase
the sells by promoting, and also make strategies to make availability of the resources to
implement the strategies.
Physical Evidence: Mangers also play role to make visible the product and company by building
and creating attractive website of company, packaging of the product, well trained staff and
many more.
LO 4 Marketing strategies
Marketing strategies play the important role to make the whole corporate strategies of the
company. As this give the detailed information about the whole market and customers, ten it help
the other managers of the company to make their corporate strategies like production, finance
and human resource if any man power required by the marketing functions. In this way
marketing strategies help the company to make its corporate strategies (Morgan and et.al., 2019).
It is very important to monitor all the activities of the marketing by the mangers in order
to get best result. Timely monitoring of the activities by the managers, they can make
improvement in the operation and activity if it have any weakness. This also help to analyse te
employee, if they need ant training program then training is also provided them to increase their
productivity.

This the Gorilla marketing applied by the McDonald company. This is the promotional
action by the managers of the company, which is being used to have direct contact with
customers.
This is the social media marketing, done by the Coca Cola company. This is increasingly
used by the managers of the company to direct promote their product among customers, as
increasing use of social media by the customers.
Illustration 1: Gorilla marketing by McDonald
Illustration 2: social media marketing by Coca Cola

CONCLUSION
From the above study it has been concluded that the marketing is the art of promoting,
advertising and sells of the product in the market. This al;so been analysed that orientation
program is important to give better understanding of the company and its policies. This help
employees to work effectively. His also has concluded that the market research play important
role to product development by conducting different type of the research process like
exploratory, casual and many more. Lastly concluded that marketing strategies help company to
make its corporate strategies and also been concluded that motoring is important for the
company.

REFERENCES
Books and journals
Bjerke, B., 2018. Marketing approaches for independent business entrepreneurs. In Alternative
Marketing Approaches for Entrepreneurs. Edward Elgar Publishing.
Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Employee Efficiency Improvement Through Orientation: Scanfil Plc.
Morgan and et.al., 2019. Research in marketing strategy. Journal of the Academy of Marketing
Science. 47(1). pp.4-29.
Wu, Y.L. and Li, E.Y., 2018. Marketing mix, customer value, and customer loyalty in social
commerce: A stimulus-organism-response perspective. Internet Research. 28(1). pp.74-
104.
Online
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