Assessment 1: Marketing Fundamentals Analysis - Red Bull Report

This report provides a comprehensive analysis of the marketing strategies employed by Red Bull, a leading energy drink brand. The report begins with an introduction to the concept of marketing, emphasizing its role in promoting products and services. The main body delves into the marketing processes, including understanding customer needs and wants, designing customer-driven marketing strategies, constructing integrated marketing plans, building profitable relationships, and capturing value from customers. It further explores the stages of marketing, such as creating brand presence, introduction, and promotion. The report then examines the role of the marketing mix (product, price, place, and promotion) in the context of Red Bull, highlighting how these elements contribute to the brand's success. The analysis underscores the importance of customer satisfaction, brand value, and the strategic application of marketing principles. The report concludes by summarizing the key findings and reinforcing the significance of marketing in achieving business objectives and economic development. The report is well-structured and supported by references to academic literature.

Marketing
Fundamental Analysis

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Processes and stages of marketing...........................................................................................................3
Stages of marketing.................................................................................................................................5
Role of marketing mix.............................................................................................................................5
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
Marketing is a procedure which undertakes to promote their buying and selling of
product or services and it includes institutions, creating and communicating for customers that
would attract audience to sell their firms goods and services (Díaz-Méndez, Saren and
Gummesson, 2017). It is helpful to attract customers and delivering their products or services
for valuable or permanent customers. For this assessment, selected topic is red bull energy drink
is created in 1987 and this is the highest market share with 7.5 million can sold in a year. In this
report, processes and stage of marketing are includes and role of marketing mix with context to
red bull energy drink.
MAIN BODY
Processes and stages of marketing
The term marketing is an activity that potential clients or customers are interested bout
their products or services. It involves promotion, selling, buying and distributing their products
or services. It is helpful to increase their brand and satisfaction of customers as well as firm
increase their brand value. Marketing process involve that customer satisfaction are required
towards their requirements that would be created in terms of value and firms performed their
duties for satisfied their customer needs and wants. Various processes are involved in marketing
with context to red bull energy drink are as described below:
Understand their customer needs and wants: It is significant to understand their
customers’ needs and wants and build to satisfaction and maintain their customer relationships. It
will be helpful to increase their long term customer relationship to be maintained (Jaluria, 2019).
For Red Bull energy drink, this firm firstly consists to understand their local area for customers
and identify interest of clients and how much they spend on this drink is to be recognized. This
will be helpful to reach better customers and they should gain a complete understanding for their
customer’s what type of products they want.
Design a customer driven marketing strategy: This type of process in marketing are
consist of segmentation and targeting of this firm. First segment which defines target their
potential market and focus one or more identified segments in a particular sector. To focus any

designing strategy firstly they can select their customers and deciding how to serve customers in
a better way. In case of Red Bull, firm must decide who will serve that and divided many
segments into market of their customer. It is based on their level, time and demand on target
customers. Secondly it will choose a value proposition which is decide to serve how it will serve
their customer and how this products is differentiate in market.
Construct integrated marketing plan: The main purpose of this marketing process is to
deliver a customer superior value and turn their marketing strategy (Lima-Junior and Carpinetti,
2020). Firm marketing strategy means that customer serves their products and how it will they
create a value for a particular product or service. Markets also develops integrated plan for a
specific customers that will create value for clients that will help to increase their brand value.
With relation to Red Bull, this program can consist that helps to build their customer relationship
by transforming their strategy into action. A promotion strategy sets to be created and set up to
communicate a customer value and target those customers who are permanent.
Build profitable relationships: It is a process which customer relationship management
should be included in this to maintain and delivering customer relationships to create a superior
value for satisfaction their customer. It aims to produce a high quality management and combine
their customer lifetime to value all these customers. With context to Red Bull, firms need to
build their profitable relationship with customers because they will increase their share and
purchasing more products into certain categories. It will lead to generate ad creation of customer
relationship in customer relationship management.
Capturing value from customers: The main aim is to produce high quality of customers
and combine all these lifetime activities of current and potential customers. If customer is loyal
and more profitable then higher will be the equity (Morrison, 2018). It will a better option for
customers to measure their performance and build customer relationships. For Red Bull, firm
created a value for right customers to maintain integrated marketing programmed that will lead
to be strong customer relationships. To capture value means that firm has able to being generate
profits and customer equity.

Stages of marketing
Creating a brand occurrence: This stage presents that marketing is an important factor
for each and every business that firm needs to follow these stages to implement. In this, where
they can create content, building new websites, sending images and videos and many more. They
can build a presence online and it will ensure that there is a firm will research and plenty of
information has been generated and trust should be maintained in this firm (Nargundkar, 2020).
Introduction: This phase of stage is where they can utilize tools such as social media and
Google marketing for establishing in their industry. It includes things that running with ads like
social media to attract their target audience and building their relationship with customers. These
ideas generate that to show their brand value and letting go their website to learn about them.
Promotion: This stage mainly focuses on showing their promotion activities and need
consumer to shop their brand. Sometimes firm follows these steps for branding and promoting
their activities to attract more customer through advertising, face to face interaction with
customers and newspaper, social media promotion.
Role of marketing mix
Marketing mix is a tool which is used to promote their product or services to increase
their brand value and it is a combination of product, price, place and promotion to gain their
customer advantage over competitors (Wilson, McCabe and Smith, 2018). It means product
should be placed at right place and at a right time to be sold. Role of marketing mix consists of
four elements with context Red Bull which are described below:
 It has a learning tool which describes 4P’s of marketing mix are simplistic that means it is
an excellent approach to learn something new for scope of marketing.
 It highlights a broader scope of marketing which means that are associated with simple
advertising and promotion. It is clearly defined that simple one of four elements of
marketing mix that plays a vital role in marketing mix and it is impossible for a firm to
create its own value for the end consumer and created its profitability in an business
enterprise itself.
 Handy checklist in marketing mix are top level check list which means that integrated
marketing programs developing their marketing strategy and documenting a marketing

plan and check overall handy checklist which have to be ensure that there is to be
considered for broader aspects of marketing mix (Yi, 2017).
 Directly impact on synergy means this marketing mix consist an suitable proportion of
organization needs that wants to meet its customer objectives. For that situation, marketer
becomes a mixer of ingredients that should be constantly engaged to build up creative
mix procedures in terms to adopt a profitable business enterprise.
 It helps to understand their product or service which they can offer to their customers and
plan for a successful product offering.
 It helps to identify where, when and how products are to be promoted to serve their
customers and what was their requirements of customers.
Place plays an important role in marketing mix to promote their brand value and brand
awareness and if they want to sell their product to customers then it must provide a place where
customer are segment is. If their product have a millennial then they must sell their product
online because most of customers are find largest crowd places (Żak, 2017). Customer should
also be determine that better place consist a right time and right place and promotion of the
product only to success of market. In marketing mix, prices plays a important role as it increase
their highly visible factor to promote their brand or product and price of any product are
describes to socio economic groups. In terms to achieve a competitive advantage for maintain
their relationship between price and their product.
For firm, marketing is an actually a way to accomplishing their objectives and identify
customers needs and wants and to earn profits in a business enterprise. It will not only help to
distribute their profits but also increase their brand awareness for customers even if it is non-
profitable firm also help to achieving goals and objectives. In a firm they should plays a vital role
in marketing mix because they help to realize customer needs and wants that will allow
recognizing their firm need that consumer wants to meet. It helps to play important role because
firm needs to identify the success growth of firm and decide long term future in a business
enterprise. For economic development, it is very closely related to marketing so it can be plays a
valuable role in economy. It mainly motivates that firm and other products to manufacture goods
and services according to their customer needs and wants. It helps to overcome their obstacles
which help to entering new market. It keeps demand and supply in terms to check their smooth

functioning of business enterprise. So production and consumption of goods and services remain
stable and constant in long run. It helps to play an important role in economy which helps to
maintain their GDP to running their business and GDP of country. It leads to higher income in
economy, more savings and higher investment that will lead to generate a flow of money and it
will be beneficial for customer also because income should be generated their purchasing power
will be high and firm more profits.
CONCLUSION
As per above information, it has been concluded that marketing is a tool or activity which
promotes buying and selling of product or services activities and includes delivering products to
customers. It consist that includes four things which are named as product, price, pace and
promotion. In this report, it covers processes such as understanding customer need and wants,
design a driven customer strategy, construct marketing plan, building profitable relationships and
capturing value in return, stages of marketing and role of marketing mix are should be included.

REFERENCES
Books and Journals
Díaz-Méndez, M., Saren, M. and Gummesson, E., 2017. Considering pollution in the higher
education (HE) service ecosystem: The role of students’ evaluation surveys. The TQM
Journal.
Jaluria, Y., 2019. Design and Optimization of Thermal Systems: with MATLAB Applications.
CRC press.
Lima-Junior, F. R. and Carpinetti, L. C. R., 2020. An adaptive network-based fuzzy inference
system to supply chain performance evaluation based on SCOR® metrics. Computers &
Industrial Engineering. 139. p.106191.
Morrison, A. M., 2018. Marketing and managing tourism destinations. Routledge.
Nargundkar, R., 2020. Marketing research: Text and cases. McGraw-Hill Education.
Wilson, E. J., McCabe, C. and Smith, R. S., 2018. Curriculum innovation for marketing
analytics. Marketing Education Review. 28(1). pp.52-66.
Yi, Z. G., 2017. Marketing services and resources in information organizations. Chandos
Publishing.
Żak, J., 2017, September. Design and evaluation of transportation systems. In Scientific And
Technical Conference Transport Systems Theory And Practice (pp. 3-29). Springer,
Cham.