MKT101FC - Marketing: Self-Reflection on Marketing Fundamentals

This discussion post for a Marketing Fundamentals course (MKT101FC) involves a self-reflection on the evolution of marketing concepts by analyzing a chosen product, service, organization, or institution. The assignment requires the student to select a specific entity and discuss its marketing strategies, reflecting on personal insights and understanding gained from the course. The student is expected to post their analysis on a discussion forum and engage with peers by providing feedback on their posts. Desklib provides similar solved assignments and resources for students.

Understanding people and organization
Self-reflection

Self-reflection plays a vital role in an individual’s life specifically while defining the career path.
Through this course, I got an opportunity to take various reflection tests which helped me gain a
deeper insight about my own self.
The increasing competition in the world, makes it imperative for individuals to work towards
differentiating and gaining an advantage over others. Organizations and work places are
becoming increasingly competitive. In such a workplace, emotional balance is very important in
order to succeed.
By taking the test, I was able to analyze that I have an average EQ. EQ is emotional quotient and
aims to identify a person’s ability to empathize with others. My test depicted that I am sensitive
to the emotions of my peers, friends and family members. This holds very true for me as I often
find myself getting worried about the problems faced by those around me. I entirely agree with
the results of this test because from my personal experience also I have observed that I am often
unable to communicate difficult information to people. The test also reveals that I am aware of
the impact that my behavior has on others. I believe that even though it is a positive trait, I often
find myself unable to express my concerns freely. This can lead to problems because transparent
communication plays a vital role in organizations (Russell & Reimer, 2016). This will also
hamper my ability to address my grievances in an effective manner within the firm.
Various organizations are now adopting a 360 degree feedback mechanism wherein every
individual is given an honest feedback from their peers, seniors as well as juniors (Kazi et. al.,
2018). During this time, it is important that I am able to provide a constructive feedback without
anticipating the impact of my feedback on the individual. Even when I will take up a leadership
role, I must be able to communicate my team members’ flaws without getting worried about
hurting them.
This attitude of mine can become my strength in the workplace. This can enable to provide
honest feedback in a polite manner. This can in turn help in improving team’s performance
without hurting anyone. Being empathetic also creates a positive working environment, reduces
work pressure and allows people to communicate transparently with one another. A positive
work environment goes a long way in improving morale of the team and enhancing their

performance (Raziq & Maulabakhsh, 2015). Being empathetic also allows people to address their
issues and discuss their problems. This builds trust and creates an increased sense of ownership.
Overall, if utilized appropriately and in a balanced manner, being empathetic towards others can
yield various benefits in the longer run.
Therefore through this particular self-assessment test, I have gained much a deeper insight about
my own self. This has helped me in understanding my attribute of being empathetic and having
an average EQ. This has also helped in drawing the line between turning this attitude into a
source of strength for better workplace environment and enhance my leadership skills.

References
Kazi, A. S., Pasha, M. M. A., Panhwar, M. K. N., & feroz Shamsi, A. (2018). The impact of the
360 degree feedback systemon Employee Satisfaction in Higher Educational
Institutes. NICE Research Journal of Social Science. ISSN: 2219-4282, 7(14), 29-47.
Raziq, A., & Maulabakhsh, R. (2015). Impact of working environment on job
satisfaction. Procedia Economics and Finance, 23, 717-725.
Russell, T., & Reimer, T. (2016). Communication in Workplace Teams. The International
Encyclopedia of Interpersonal Communication.