Assessment 1: Marketing Fundamentals Analysis and Evaluation Report

This report provides a comprehensive overview of marketing fundamentals, focusing on the core processes and stages involved in marketing. It begins by examining how companies create value for customers, emphasizing the importance of understanding customer needs, designing effective marketing strategies, constructing marketing plans, building relationships, and capturing customer value. The report then delves into the stages of marketing, including production, product, sales, and marketing orientations. A significant portion of the report is dedicated to the role of the marketing mix (product, place, price, promotion, people, process, and physical evidence), detailing how each element impacts consumer decisions and contributes to overall marketing success. The analysis includes real-world examples to illustrate these concepts, offering a practical understanding of marketing principles.

MARKETING
FUNDAMENTALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examining the process and stages of the marketing ..................................................................3
Explaining the Role of marketing mix........................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The present report is based upon the topic marketing fundamentals that means that groups and
individuals fulfils the needs and want by exchanging the values and products. The study will
explain the process and stages of marketing along with the role of marketing mix.
MAIN BODY
Examining the process and stages of the marketing
Marketing processes used by the company to create value for its customers by Belinda is strong
relationship that is to attract capture value promised customers in the return. The process of
marketing is:
 Understanding the customer by knowing their needs and want: It is very important for the
company to understand what are the needs wants and demands of the customer that is
useful for building the relationship by satisfying the needs in market offerings. It will also
result in increasing the forms long term customer equity. The needs are related to the
physical necessities that include clothing warmth safety individual needs Food and self-

expression. Marketers cannot fulfil all the needs as they are related to the part of human
marker. Want related to the things Data related to the shaping of culture bye fulfil the
needs of the customers which will also result in growth and development of the company.
The demand of the products will not only fulfil the benefits that will result in adding the
value and satisfaction but on the other hand it will also result increasing the growth of the
company (Illiashenko and et.al., 2019).
 Designing the market strategy of customer: in this marketing processes the strategy that is
regarding the marketing unmade by the company by selecting what are the customers
they want to serve and who will be their targeted market under their hand they will decide
what are the things that is used to serve the customer in the best way. The company will
divide the customers on the basis of different market segments data related to age group,
gender, sizes and demographics. After that performing all the activities who target the
specific sections of the market. The targeted customers of the markets are also based
upon the nature of demand, level and timing. Also, the company will decide how they
will serve their customers what are the different things they will do to attract large
number of customers which will result in creating their good brand name and building
strong relationships between the customers and company (Savina, 2021). The company
will also use brand value proportion that is regarding setting the values and benefits data
promised by the company at the time of delivering products to its customers. Different
concepts that are used for designing look customer market strategies that are selling,
marketing, production, product and societal concept.
 Constructing a marketing plan: it is related to the making strategy better based upon what
type of customer’s data served by the company which will result in creating the value on
the other hand the marketing will also plan data related to targeting customers. The
marketing plan or the strategy data implemented by the phones I related to the marketing
mix which is the set of marketing tools of the firm. The marketing tool also helps him to
build their strong customer relationships by transforming all the marketing strategy into
the actions that will result in building this strong customer base (Mansor and Isa, 2020).
 Building a relationship based on profits: Customer relationship management plays an
important role in the process of building and maintaining customer relationship that is
relayed upon the satisfaction a value of superior customer. The aim of the customer

relation management is to produce high quality that is related to the combination of
customer’s lifetime values along with all of its customers. By this process the company
will also increase their shares that is regarding the customer portion data purchased by
them which was got in the product categories.
 Capturing value of the customers: It means that the companies are able to capture the loyal
customers that will create in companies profit and equity which is higher of the
customers. Customer equity is the good and better way that is used to measure the
performance of the company along with its current sales and market shares. Father the
marketers alone can create and build the relationships by their own. For this they have to
work with the departments of the company all partners that is situated outside the FIRM.
According to the marketing process the last step that is used by the companies are related to the
arranging resources that and needed a carry out at the time of exiting control, marketing plan and
putting when strategy or the plans into the actions (Visser Sikkenga and Berry, 2019).
Stages of marketing are:
There are different marketing stages that are
 Production orientation: This stage of marketing is related to the control and reduction of
costs. It is also used by the organisation to make profits by reducing their sales volume

and along with this they also keep their concentration on the increasing production
(Wilson, 2019).
 Product orientation: It is regarding the quality of product that is served by the companies by
fulfilling the needs of the customers and providing them high quality products. This stage
of the marketing keep its focus on improving and controlling of the quality that is served
by the organisation.
 Sales orientation: mainly this stage of marketing focuses on the stock clearances along with
the aggressive promotions and the sales. Further it also makes the profits by making the
sales of the higher volume.
 Marketing orientation: These stage of the marketing keep their focus on the making
strategies and planning that is related to how to fulfil the needs and wants of the
customers. It is also used for satisfying and activities that includes the functions and
actions of employees (Du Plessis, 2017).
Explaining the Role of marketing mix
Marketing mix plays an important role the marketer. Marketing mix affects the decision of the
consumers that are based on the weather to buy the product or not. It stands for the price, place,
promotion, product, people, process and physical evidence.
 Product it is the important point that is related to customer satisfaction and how to fulfil the
needs and desires often by performing the activities' data related to producing the
product. It is also used as the central element it is used to make the marketing strategy. It
not only perform the task data related to marketing strategy but it also represents the
image of the brand that is the important factor for the success of product. To be one step I

heard from the compactors the organization must provide the product that have high
quality which sign on the shelf otherwise it will result in losing the customers across the
market. For example of Apple The product range that was sold by the company has made
their brand that is celebrity (Whalen and Coker, 2017).
 Place It plays an important role for the companies as it helps them to decide what are the
places or the destination they have to sell their goods and have to do marketing of their
brand. It helps them to know where they will find more customer segment in the markets
and they can also use this strategy to sell their projects online they cause in the recent era
it is the place where large number of customers are attracted and by this company can
easily access to their targeted audience for example companies like IKEA have the stores
in the places where they can attract large number of footfalls.
 Pricing it is the most important part of the marketing mix ask there is different pricing
strategy that is used by the different countries as it is the most effective part of the
marketing strategy. If the competitor of the company will sell the product at low price
they are attracted towards them to buy their products as every individual wants to buy the
product at low price with high quality as the above mentioned example of Apple the price
of the Apple products are very high but on the other hand it also provides high end
segment that attracts large number of customers to use their product. At the time when
the company had to fix the price of the products the first thing they keep in their mind is
competition and the price is better served by their competitors. Which will not help in
attracting customers but will also result in building that application of the company
(Grubor and Jakša 2018).
 Promotion after pricing it is the main factor that is used by the companies to make their
customer aware of the product San offers data served by the organization. The promotion
are done in various forms that are door to door, advertisements on televisions, newspaper
and the company also used the fast promotion that helps to attract large number of
customers that is social media. By using the social media the company can post the
images and videos of their products by using different hash tags and also they can
promote then bye famous bloggers., celebrities another source. It is very important for the
company to make the strategy related to promotion and marketing mix. By this the
company also understands the brand Anne what is the value proportion Anne also result

in achieving higher sales and penetrating their target dead market in deeper way than
their competitors.
 People it is very important for the company to have the appropriate staff open perform all
the activities that are related to service provision which will result in getting the
competitive advantage. If the organization will hire the right employee for the vacant
position and give them proper training then it will result in achieving the objectives and
goals of the company. The first thing that gets some customer mind is the behaviour that
was given by the employees order staff of the Company (Elshiewy, Guhl and Boztuğ
2017).
 Process it is the important element that is it was by the company at the time of delivering
the services and products. As the company have to make this strategy that is regarding
actual procedure, Mechanism, and the flow of activities that are used by the company at
the time of delivering the service.
 Physical evidence it is the important factor that is related to the service mix as different
customers have different prospective for the services that are served by the companies.
On the other hand it is also the way that is regarding they start that in what manner they
treat their customer or we can say that how long the customer have to wait. It also makes
them the judgment data related to physical evidence of the organization (Cortez and
Johnston, 2017).
CONCLUSION
By summing up the above report it has been concluded that process and stages of marketing are
very important for the organisation at the time of making the strategies that are based upon
performing the activities. Further the study have also light upon the role of marketing mix that
includes price, product, promotion and place.

REFERENCES
Books and Journals
Cortez, R .M. and Johnston, W. J., 2017. The future of B2B marketing theory: A historical and
prospective analysis. Industrial Marketing Management, 66, pp.90-102.
Du Plessis, C., 2017. The role of content marketing in social media content communities. South
African Journal of Information Management. 19(1). pp.1-7.
Elshiewy, O., Guhl, D. and Boztuğ, Y., 2017. Multinomial logit models in marketing–from
fundamentals to state-of-the-art. Marketing: ZFP–Journal of Research and
Management. 39(3). pp.32-49.
Grubor, A. and Jakša, O., 2018. Internet marketing as a business necessity. Interdisciplinary
Description of Complex Systems: INDECS. 16(2). pp.265-274.
Illiashenko, S., and at.al., 2019. The information support system's formation of marketing
innovative decisions in Ukrainian companies.
Mansor, A. A. and Isa, S. M., 2020. Fundamentals of neuromarketing: What is it all
about?. Neuroscience Research Notes. 3(4). pp.22-28.
Savina, S. S., 2021. Theoretical fundamentals of competitiveness management of enterprise
products on the basis of marketing. Magyar Tudományos Journal. 2021.№ 50. Р. 24-33.
Visser, M., Sikkenga, B. and Berry, M., 2019. Digital Marketing Fundamentals: From Strategy
to ROI. Routledge.
Whalen, D. J. and Coker, K. K., 2017. Classroom ready teaching moments. Marketing Education
Review. 27(2). pp.119-123.
Wilson, L., 2019. Website Marketing Pain Points and Fundamentals. In 30-Minute Website
Marketing. Emerald Publishing Limited.