Analyzing Tesco's Marketing: Segmentation, Targeting, Positioning Mix

This report provides an analysis of marketing fundamentals, focusing on Tesco as a case study. It examines the concepts of segmentation, targeting, and positioning (STP), detailing how Tesco identifies and caters to specific customer segments. The report also explores Tesco's marketing mix strategies, analyzing the 4Ps: product, price, place, and promotion, and how these elements contribute to the company's overall marketing effectiveness. Furthermore, it touches upon the importance of people, processes, and physical evidence in enhancing customer experience and brand image. The analysis concludes that a strong understanding of these marketing fundamentals is crucial for Tesco to meet customer demands and maintain a competitive edge in the market.