Report on Hilton Hotels' 'Expect Better, Expect Hilton' Campaign

This report provides a comprehensive analysis of Hilton Hotels' 'Expect Better, Expect Hilton' marketing campaign. It begins with an introduction to the campaign's objectives, which included increasing direct bookings, growing the Hilton Honors program, and targeting the younger demographic. The report then delves into the marketing aspects, including the use of digital media and celebrity endorsements. It examines the campaign's target market, focusing on the 18-34 age group, and analyzes the key messages conveyed to customers. The report also covers the areas covered by the campaign, its interrelation with the overall purpose, and a critical analysis of its success, supported by data such as the increase in Hilton Honors members and direct bookings. The conclusion highlights the importance of a well-defined objective and strategy in marketing campaigns. The report includes references to books, journals, and online resources used in the analysis.