Analysis of Marketing Challenges Faced by Hilton Hotels in the UK
VerifiedAdded on 2021/06/14
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AI Summary
This report provides an in-depth analysis of the marketing challenges faced by Hilton Hotels in the United Kingdom. It begins with an introduction to Hilton Hotels & Resorts, its global presence, and its customer segmentation strategies, including geographic, demographic, and psychographic segmentation. The report then delves into Hilton's marketing mix, including product, price, place, and promotion strategies, followed by an examination of the competitive landscape. A SWOT analysis is presented, outlining the strengths, weaknesses, opportunities, and threats faced by Hilton. The report further explores the challenges specific to marketing in the hospitality industry, such as the impact of online reviews, the need for data analysis, and changing consumer behavior. Finally, the report offers recommendations for Hilton to adapt to these challenges, including becoming a 'choreographer,' 'neighbour,' 'architect,' and 'curator' to enhance customer experience and maintain a competitive edge.
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