Marketing Analysis: Role, Functions, Elements, and Business Objectives

This report provides a comprehensive analysis of the role of marketing within an organization, focusing on how marketing functions interrelate and contribute to overall business objectives. It begins with an introduction to marketing and uses H&M as a case study to illustrate key concepts. The report delves into the core responsibilities of marketing, including meeting consumer needs, driving growth, and expanding market reach. It examines the interplay between marketing and other functions such as production, HR, and finance. The report further explores the marketing mix (product, price, promotion, place, people, process, and physical evidence) and how these elements are strategically employed to achieve business goals. The report also includes an executive summary, an overview of the company, mission, vision, objectives, SWOT, PESTLE and STP analysis, marketing mix, and budget of the H&M company. The report aims to provide a clear understanding of marketing principles and their practical application in a real-world business context.

Marketing essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Role of marketing and interrelates with function of organisation...............................................1
Market and Production functions.....................................................................................................2
Way organisation use element to achieve business objective......................................................2
Marketing plan.............................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the most misunderstanding discipline in today management. It commonly
used synonym for an activities related for an shopping, but it has beyond selling an product.
Hennes & Mauritz(H&M) is Swedish multinational clothing retail organisation that are known
for fast-fashion clothing for women, teenager men and children. H&M associate companies that
operate in 62 countries. This report highlight the role of marketing and function of organisation
ans also various element to achieve the organisation goal
TASK
Role of marketing and interrelates with function of organisation
Marketing is business process where it create the relationship to satisfy the consumers
and also focus on consumer (Djordjevic, 2018). It is primary components of an business
management. Some of the role of marketing are-
Meets needs and wants of consumer:
Needs are already exist in the market. Marketers finds the wants of the buyer and try to
use marketing strategies. Marketers influence the wants as it is shaped by an individual
personality and cultural. And through exchange process all needs are to be satisfied.
Growth, reputation for organisational survival
Business survive in the market because of increase in market share and consumer
retention (Harris., 2016). To achieve the organisation objective marketing helps because of an
consumer-centric. Also marketing helps the buyer to satisfy beyond its expectation. It helps the
organisation to increase in sales which result in more growth & reputation of the company.
Wide market:
Marketers use large volume of communication tools like sales, promotion, advertising,
marketing event and also try to promote its products widely. Additional to it public relation
program that build & try to protect organisation picture and product. Marketing can be made
more interactive through revolution in the media technology. Hence it increase the awareness of
the organisation product in the market and widen the market which is beneficial for the growth of
the organisation (King, , 2018).
Offer better product
As many organisation sell products in the business market. Such as physical product, the
product have to well labelled and design. Marketing plays essential role in designing the product
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and managing the product. So that the customer can get attract towards the product by seeing the
best design and packaging of the product. Hence offering best product to the buyer it increase the
sales of the organisation (Jørgensen, 2016.) .
Market and Production functions
To meet the buyer expectation and try to satisfy the consumer. H&M Company can mix
the marketing with the production function. It is very essential for the close relation to increse
the performance of an firm. As the cooperation between the function of marketing and
production it helps in friendly communication, which results in fulfil the needs of the customers
and raise in the organisation profits and increase the production of the company. Marketing
function mainly focuses on buyers satisfying and require of the customers. As the production
department helps the marketing by informing the stock of products and its availability. It support
the marketing function as through this marketer can marketing the product and services in the
market. Hence both function are essential for each other (Salwa. and Sudarsan, 2018).
Marketing and HR function
As the marketing have the connection with an customer, Marketing help and promote
mission and values of an organisation. Through promotion , it help to attract the workers.
Marketing help an HR department and workforce by adapt method of communication and
marketing the workforce that have experience of an communication with that of the buyer.
Where as the HR department serves an organisation employees. HR having the connection with
the workforce, HR helps the marketing by share brand message make in the marketing with
workforce by an training sessions,worker orientation and evaluation (Prasomsap and
Laothamatas., 2017) .
Marketing and finance function
The marketing function helps the financial department as the marketing raise the sales
through the advertising & sales promotion. By this it increase the sales of the organisation and
organisation can earn good profit out of it. Where as finance department find how much fund
receive & investment can grow or reduce at what rate. If the company get more profit than they
can invest more on marketing.
Way organisation use element to achieve business objective
Marketing mix
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Marketing mix is an operational part for the marketing plan it is also known as 4ps and 7ps
Basis of difference H&M TESCO
Product A product of an H&M
organisation that produce to
satisfy the desire and needs of
an certain people and
customer. Where the product
may tangible and intangible in
nature and product are in form
of goods and service. To
achieve the organisational goal
it must ensure that right type
of product and quality are to
be made (Djordjevic, 2018).
During the development of
product the marketer do an
research on the life cycle of
product they creating.. It
essential to reinvent the
products and stimulate much
more demand as it reach at
sales. To expand the current
product with the help of
diversifying & raise depth in
product line. It increase the
sales of the product that can
help the H&M organisation to
achieve the firm goal.
It provide wide range of
products in clothing, food and
financial services etc. and
provide varieties of choice
ranging from regional product,
brand, international cuisine in
food and other choice.
Price It is an amount that the
customer pay to buy the
Tesco maintain the low price
without any reduction in
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product to fulfil it needs and
wants. It is an essential part of
the marketing plan as
determine the H&M
organisation profit. As
adjusting price of product have
big impact on whole marketing
strategy and affecting sales of
product and demand of
product. If the price of the
product is low as compare to
the competitor it increase the
sales rate and If the price of
the product is high than the
customer can shift to other
product an it can decline in
sales rate in the business
market and then it make
difficult for the organization to
achieve the organizational goal
(Harris., 2016).
quality of products. In order to
keep the customer happy. If
the company run in lose than
also it not hesitates.
Promotion It concludes that company tell
about its buyers and about its
products. Small changes in the
form of advertisement that can
help for immediately for
higher sales. Through
promotion of the product in the
business market time to time
and also make changes in the
way of marketing according to
As the biggest advantage of
the Tesco company is the low
price. Which make it highlight
from the other supermarket
and hence it increases the
brand image of the Tesco.
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the market sometime.. Which
help the consumer to identify
the difference between the
right products and consumer
get attracted toward the right
product and buy the product.
Like wise the promotion helps
the H&M organization to
increase the sales & helps the
organization to achieve the
firm goal (Jørgensen, 2016.) .
Place It is also an essential of
reviewing the exact location of
the business. Sometime change
in place make higher rate of
sales. To achieve an H&M
organizational goal the fitm
can make right choice or best
location according to the
customer review and also try
to find essential purchasing
behaviour of an product and
service that require to create an
buying decision. And find
which is best suitable place
that is convenient for the
customer. Where more and
more people can come to buy
the products. By choosing the
right location can improve the
profit of the company
Where the Tesco stores are
spread at distance end wide
area in the global and it
employs online and offline
channels for the distribution of
services and products.
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(Prasomsap and Laothamatas.,
2017) .
People People represents the
workforce,freelancers and
consultants that deliver an
service to the buyer. For the
successful of business, develop
the habit of thinking in order
to exact who going to take
every task ^ responsibility. In
many situation they not move
beyond till they attract the
right person and implement
into correct position. Many
business or best organisation
ever develop till not find key
people that can execute an
plan. And if the right people is
placed than the company has
to pay few attention for an
each singal decision that is
carried by an specific person.
So the right people is essential
at the right place for the better
performance and result of the
organisation (Salwa. and
Sudarsan, 2018).
Tesco company using the
excellent sales assistance that
are greatly responsible for the
success of the firm. It
employees are highly well
compensated and competent as
compare to H&M.
Process It is the step that are required
to provide the service to the
buyer. Advantage of the
In the case of Tesco company
keep its customer happy by
providing fast billing services
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organisation service delivery
that make an process of the
work in which is to be done
that includes the function,
process, activities and tasks. It
helps the H&M organisation to
share the process to its
workforce which make ensure
that work is not repeatable &
become successful. And also
help the organisation to
achieve the goal by following
the process in the organisation,
which can reduce the conflict
and misunderstanding among
the employees and increase the
productivity of the company.
and simple acquirement of the
products online as well as
offline.
Physical Evidence It is the combination of
environment and the branding
of the organisation, where it
provide the service to the
buyer through an service
representative. The capital of
physical evidence that are
service broacher, social media,
request proposal and other
different deliverables from
H&M firm. It help the
organisation to attract the
customer towards the products
and the organisation and make
Here the Tesco does not view
the point of spending more
than necessary amount for
furbishing the stores. And keep
its store neat and clean &
arrange in such a manner that
attract the customer.
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the customer loyal to the
organisation or its product
which helps the firm to raise
the sales and to achieve the
goal (Djordjevic, 2018).
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Marketing plan
Executive Summary- This marketing plan shows the vision, mission and objective of the H&M
company and also include the SWOT of the organisation to find out the strength and weakness of
the firm. Includes an pestle of the company which help the company to find the changes in the
market. And also include the STP, marketing mix and budget are made and finally control and
monitor the marketing plan for the successfully achieve the goal of the H&M company.
Overview of company- H&M (Hennes & Mauritz) is an Sweden based organisation that are
active in clothing industry. It is operate under an such brand of names such as H&M, COS,
H&M homes, weekday, monki, Cheap Monday and many more stories. H&M also engage in
manufacturing, design and marketing of an related accessories and cloth items. Where as the
organisation product, footwear, accessories and home textiles. The firm offer an products in
number of an branded shops that are spread across an over Forty markets. Also the industry
offers an catalogue sales and online in Sweden, Denmark, Norway, Germany, UK and Australia
and among others.
H&M
Mission- It drive an long lasting that have positive changes to improve the living condition
through investing people, innovative ideas and communities.
Vision- Vision of the H&M company to change an circular and the renewable fashion of
industry., to become an equal firm (Jørgensen, 2016.) .
Objective- Its main objective to achieve the climate value chain positively by 2040. In addition
to it H&M also has an aim to educate and inspire the customer that how to care of garments for
the prolong an lifespan.
SWOT of H&M
Strength Weakness
 H&M has its presence with an strong
brand value at global world.
 It continuously remain stable at the
financial stage
 Its mall strategy are failed in the united
state
 H&M can easily replicate the design
which is one of the weakness of the
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firm.
Opportunities Threats
 Its popularity is increasing day by day
of an online stores.
 As it presence at global market it
purchasing power increasing at global
level.
 H&M require and continuous for more
innovation line with the current trends.
 Dynamic changes in the global that
creates an threat to an organisation.
PESTLE of H&M 500
Political Due to changes in the economic and trade it create impact on H&M firm.
Also this factor affect the H&M and are restriction on the export and
import & the relocation of the production facilities. Where as restriction
in the goods are not an major concern. Relocation of an outsourcing and
the manufacturing which continue to became an continuous problem
where the organisation seek an maintaining the profit margin and
reduction of cost as well try to reduce the incentive so to locate an
production in the particular area. Also the organisation has pressure to
show contribution in the social responsibility(Melchiorre and Johnson,
2017).
Economical As changes in tax system of an Asian market because of this the market
market became an little bit unstable for an international organisation as
there can shift in the tax regime. As overall shift in geopolitical of
dynamic over across the world . VAT or value added tax that is going to
introduce in kingdom of an Saudi Arabia and UAE in 2018. Serbia and
Namibia that are working over an improvement an the digital technology
& are trying to convert into an economical digital one(Roberge,
Eisenmann and Cespedes, 2016). Where the China is also not far behind,
when such changes are considered and working not converting the tax
process into an digital but also working to change an culture of the tax
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