Marketing in Hospitality: Research Report and Portfolio

This report provides a detailed analysis of marketing strategies within the hospitality industry, encompassing both a research report and an individual portfolio. The research report explores core marketing concepts, the impact of the marketing environment, consumer markets, and the rationale behind market segmentation. It examines the marketing mix components of Thomas Cook, analyzing pricing strategies and the role of the promotional mix, including sales promotion and public relations. The individual portfolio section focuses on planning an advertising campaign, conducting market research, evaluating media suitability, and assessing the implementation of a marketing plan. The report covers a wide range of topics relevant to hospitality marketing, including market segmentation, the importance of marketing mix elements, and the role of promotional strategies, providing a comprehensive overview of the subject.