Marketing Officer Role in Hospitality: Assignment Report

This report analyzes the role of a marketing officer within the hospitality sector, focusing on the functions, responsibilities, and interrelations with other departments. It begins by defining the core functions of marketing, including identifying potential products, generating customer relationships, and developing marketing plans, market research, and product development. The report then explores the specific roles of marketing in building customer relationships, driving research and development, and promoting services. It also outlines the key responsibilities of a marketing department, such as branding, fostering creativity, budgeting, and managing events. A case study of the Marriott Hotel illustrates these concepts, highlighting how a marketing manager conducts market research, promotes services, and builds customer relationships. Finally, the report examines how the marketing department interrelates with other departments like finance, HR, and production to achieve overall business objectives. The report references key marketing texts to support its analysis.

Marketing Officers

MARKETING Function
• Marketing Function plays the role to identify and source
potential successful products for market place.
• The main purpose of marketing functions is to aware or
generate the customer relationship by communicating with
them.
• The other functions of marketing such as marketing plan,
market research, market development, market pretention and
product development (Kotler, Burton, Deans, Brown, and
Armstrong, 2015).
• .

Role of marketing
O Build the customer relationship: Both the
above functions or role of market helps to build
the strong relation of the company with the
consumers.
O Research and development: It is observed
that the marketing department identify the
demand of the consumers so that the company
reach at the expectation level of consumers
and gain the competitive advantage by
satisfying their needs and wants.
O Promotion: The main function of marketing is
to spread the awareness among the people in
the market by communicating with them so
that the more or more people know about the
services of an organization (Lovelock, and
Patterson, 2015).

Responsibilities OF MARKETING FUNCTION
Branding: The role of marketing is to
promote the services of the company due to
which the brand image of the company is
increasing.
Creative and innovative: The other
responsibility of the marketing department
is to build the creative and innovative
environment of the company by analyzing
or evaluating the needs and wants of the
consumers (Kotler, Keller, Ang, Tan, and
Leong, 2018).
Budgeting: The marketing department
also has to generates the budget to perform
all its functions such as research and
marketing.
Managing Events: It also manage the
events or campaigns which is organized to

Roles And Responsibilities OF
MARKETING FUNCTION – Hotel Marriott
It has been seen that the marketing manager of Hotel Marriott also perform their duties in a
very well manner.
O Market Research : The manager analyze the demand of the consumers in the market.
O Promotion: Promotion is the technique to promote the services in the market just to
enhance the percentage of scale. In the Hotel, the marketing manager promote the services
by providing discount and packages. It also promote the services by using social media.
O Build strong customer relationship: It has been seen that the hotel has high brand value
just because of its high quality of services to consumers. (Marriott., 2018).

Functions of marketing department
interrelate with the other function
• Finance Department: Marketing department develops
the budget that is directly related to finance department
• HR department: Marketing department helps the HR
department to hire the appropriate staff
• Production Department: Marketing department helps
the production department to satisfy the current and
future needs.

References
Marriott. (2018) Explore Our Brands. [online] Available
from; https://www.marriott.com/marriott-brands.mi
[Accessed 24/08/19].
Kotler, P., Burton, S., Deans, K., Brown, L. and
Armstrong, G. (2015) Marketing. Pearson Higher
Education AU.
Lovelock, C. and Patterson, P. (2015) Services
marketing. Pearson Australia.
Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M.
(2018) Marketing management: an Asian perspective.
Pearson.