A Report on Marketing Strategies in the Hospitality Sector

This report delves into the crucial role of marketing within the hospitality industry, emphasizing its importance for businesses like Subway. It covers essential concepts such as the marketing mix, the impact of the marketing environment (both micro and macro), and the significance of understanding consumer behavior. The report explores market segmentation, the rationale behind it, and the relevance of tailoring marketing efforts to specific consumer groups. It also examines pricing policies and strategies, highlighting their role in achieving financial objectives. The conclusion underscores the broad scope of marketing in hospitality and its effectiveness in reaching customers. This report provides a detailed overview of marketing principles and their application in the hospitality sector, offering valuable insights for businesses aiming to improve their marketing strategies.

Marketing In
Hospitality

Table Of Content
Introduction
Concept of marketing
Impact of marketing environment
Relevance of consumer's market
Market segment
Marketing mix
Pricing policy and strategy
Conclusion
References

INTRODUCTION
Marketing plays a very important role within the business industry as well as
hospitality industry. This concept is very much necessary for the manager
who always conduct the market research and identify the key factors in the
organizations. Along with this they also generate the effective tools and
techniques for the business companies.

Concept of marketing
Marketing can be described as the set of lots of protocol in order to make
customer's relationships, delivering the values to the consumer's and
communication by which an organization can get benefited in a proper
manner. In reference to the Subway, marketing in the hospitality industry
is very unique thing just because hospitality sector always deals with the
several tangible aspects such as food, ambiance, bed and services etc.

Impact of marketing environment
Marketing environment is the good way in order to deciding failure or success
of the marketing plan of the business industry. On the other side it the
combination of all internal or external factors which influence the ability of
company's in order to develop good relations with customer's. In reference
to the Subway, they follow the environment of micro and macro in order to
maintain their sales rate in a proper way.

Relevance of consumer markets
The main purpose of marketing is totally based on the business industries
within the hospitality sectors, so that they required to accomplish the
consumer's needs and want at the right time.

Assess the rationale for generating various market segments
In order to go in any market industry services than every company should
classified or segment their market in order to gain their target consumer's
within the marketplace. Wherein, market segmentation refers to the
classified of overall market into the smaller groups.

Significance of components of the marketing mix
The goods and services of hospitality industry are very much perishable as
well as inseparable in nature. As per this the manager of marketing
department most of the time produce a effective combination of marketing
mix in order to meet customer's requirement at the different times.

pricing policies and strategies
Pricing policies: These type of policies are involves in the supply and demand
that develop the pricing aspects for the company within the hospitality
industries.
Pricing strategies: These type of strategies refers to the demand, cost and
competition. This strategy also helpful for getting financial objectives in
order to achieve goals and objectives in the hospitality industry effectively.

CONCLUSION
From the above representative report it has been concluded that, marketing in
hospitality is the wider concept which helps companies to make them
effective in front of the customer's properly.

REFERENCES
Baines, P., Fill, C. and Page, K., 2013. Essentials of marketing. Oxford
University Press.
Bowie, D., and et.al., 2016. Hospitality marketing. Routledge.
Coombs, D., 2012. Strategic Uses of Alternative Media: Just the Essentials.
Journal of Advertising Education. 16(2). p.60.