Marketing in Hospitality: Assessing Marketing Strategies, HND Report

This report provides an overview of marketing principles within the hospitality industry, focusing on the importance of the marketing mix (product, place, price, and promotion) and its impact on achieving long-term goals. It examines pricing strategies, including competitive and skimming approaches, and discusses the role of the promotional mix, encompassing advertising, sponsorship, sales promotions, and public relations. The report highlights the planning process for advertising campaigns, emphasizing the need to identify customer needs and market trends effectively. Additionally, it explores the significance of promotional efforts in building a positive company image. The conclusion emphasizes the crucial role of marketing in promoting services and products and the effectiveness of the promotional mix in attracting customers. References include academic sources that support the concepts discussed.

MARKETING IN
HOSPITALITY
(TASK 2 & 3)

COVER CONTENT
 Introduction
 Importance of marketing mix
 Policies and pricing strategies
 Role of the promotional mix
 Plan a promoting campaign
 Role that public relation and sales promotions
 Conclusion
 References

INTRODUCTION
 Marketing is defined as a process of promoting,
distributing and developing products to satisfy
clients' wants and needs.
 Core function of hospitality marketing is to know the
requirement of consumers, understanding the
segmentation of marketplace.

Importance of marketing mix
Marketing mix is very important for the company to
achieve long term goals and objectives Its consists 4
factors which are as follows:
 Product:-
 Place:-
 Price:-
 Promotion:-

4p's of marketing

Policies and pricing strategies
 Easy Jet apply competitive and Skimming pricing
strategies.
 Pricing strategy and policy is based on supply and
demand of customer in which business can decrease
and increase the prices of flight ticket.

Role of the promotional mix
Promotional mix: It is identify one of the main and
essential tool of increasing sales and profit of
company.
 Advertising:
 Sponsorship and publicity
 Sales promotion:

Plan a promoting campaign
 In order to advertise services and products, business
entity required to organise different kind of
promotion process.
 Planning process is essential for the business entity
to identify the needs and demands of the customers
and market trend in an effective manner.

Role that public relation and sales promotions
Promotional efforts: It is important and essential tool
which assist in establishing the better image of
company in marketplace.
 Sales promotions:
 Public relation:

CONCLUSION
As per the above mentioned information, it can be concluded
that marketing is very important for the each and every
company to promote their innovative services and
products. Promotional mix also essential for the business
entity to attract million number of the clients towards
business products and services.

REFERENCES
Bharwani, S. and Jauhari, V., 2013. An exploratory study of co
mpetencies required to co-create memorable customer exper
iences in the hospitality industry. International Journal of C
ontemporary Hospitality Management. 25(6). pp.823-843.
Bowie, D. and Buttle, F., 2011. Hospitality marketing: principle
s and practice. Routledge.
Chan, N. L. and Guillet, B. D., 2011. Investigation of social me
dia marketing: how does the hotel industry in Hong Kong p
erform in marketing on social media websites?. Journal of T
ravel & Tourism Marketing. 28(4). pp.345-368.

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