An Analysis of Marketing in the Hospitality Industry

This report delves into the core principles of marketing within the hospitality sector, exploring the application of the promotional mix, including advertising, personal selling, and sales promotions, to attract customers. It emphasizes the importance of market research, both primary and secondary, in understanding customer needs and preferences. The report further examines the strategic use of various media, such as radio, television, and social media, to promote services effectively. It also discusses the significance of public relations in building a positive brand image and managing customer relations. The analysis includes the application of these concepts to the Hilton Hotel, highlighting how these strategies can be implemented to enhance customer engagement and drive business growth. References to academic sources provide a strong foundation for the report's findings.

MARKETING IN
HOSPITALITY
(TASK B)

COVER CONTENT
 Introduction
 Role of the promotional mix
 Plan a promoting campaign
 Role that public relation and sales promotions
 Relevance of market research
 Market research for service or products
 Sustainability of various media for marketing
 Conclusion
 References

INTRODUCTION
 Marketing refers to the process through which firm
promotes its goods and services in market.
 It assists in determining needs and requirements of
potential clients which helps in the company in
meeting those in effective and successful manner.

Role of the promotional mix
Promotional mix:
 Advertising:
 Personal Selling
 Sales promotion:
 Public Relation

Plan a promoting campaign
 Integrated promotional or advertisement campaign
for Hilton Hotel that mainly focuses to target large
number of customers.
 Main target audience of such company is the
international customers who would interest to spend
in such hotel.

Role that public relation and sales
promotions
Sales promotions: In simple word, it is identify as short term incentives in
order to encourage the sale or purchase of a service or product. Beside this
company provide discounts, coupons to the customers.
Public relation: It involves making strong relation with the business's different
public by making up a better corporate image, obtaining favourable publicity
and heading or handling off unfavourable stories, events and rumours.

Relevance of market research
Primary research
Secondary research
Marketing research process

Market research for service or products
 Survey:
 Survey through different departments:
 Test and review survey:
 Feedback:
 Evaluate the outputs:

Sustainability of various media for
marketing
 Radio as well as Television are identify as an
effective source for the Hilton Hotel to introduce
their specified services to customers.
 Social medial is also very useful tool for the
hospitality industry to introduced their services in
marketplace.

CONCLUSION
As per the above mentioned information, it can be concluded
that marketing is very important for the each and every
company to promote their innovative services and
products. Promotional mix also essential for the business
entity to attract million number of the clients towards
business products and services.

REFERENCES
Bharwani, S. and Jauhari, V., 2013. An exploratory study of co
mpetencies required to co-create memorable customer exper
iences in the hospitality industry. International Journal of C
ontemporary Hospitality Management. 25(6). pp.823-843.
Bowie, D. and Buttle, F., 2011. Hospitality marketing: principle
s and practice. Routledge.
Chan, N. L. and Guillet, B. D., 2011. Investigation of social me
dia marketing: how does the hotel industry in Hong Kong p
erform in marketing on social media websites?. Journal of T
ravel & Tourism Marketing. 28(4). pp.345-368.

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