Project Proposal: Impact of Marketing on Sustainability in Hospitality

This project proposal outlines a study on the use of marketing and communication tools to promote sustainability within the hospitality sector, with a focus on the Hilton Hotel. The project aims to analyze the impact of these tools on company sustainability, understand the concept of sustainability, evaluate different marketing methods, ascertain their impact, and provide recommendations for addressing sustainability challenges. The proposal includes a detailed breakdown of activities, a timeline, and ethical considerations, including data storage and participant consent. The student plans to conduct research involving interviews, questionnaires, and data analysis, ensuring compliance with ethical guidelines and data protection regulations. The project is designed to contribute to the understanding of how marketing strategies can enhance sustainability efforts in the hospitality industry, addressing the current challenges faced by the sector.