Evaluating Marketing Strategies for Hotel Services in Australia

This report outlines a marketing plan for hotel services within the Australian market. It begins with market research, identifying key insights such as high demand, fluctuations in international arrivals, and growth in the hotel industry. The plan incorporates a business mission statement, target market identification (Indigenous, international travelers, business organizations), and a SWOT analysis. Essential marketing strategies are highlighted, focusing on promotional features. The report then evaluates the success of these strategies through methods like sales changes, questionnaires, progress monitoring, competitor analysis, and ROI evaluation. Finally, it addresses monitoring activities and presents a method for gathering feedback from stakeholders through various channels such as email, team meetings, feedback forms, and collaborative platforms. The report concludes with a comprehensive list of references. This document is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.