Analyzing Marketing Strategies for HP Laptops: A Comparative Study

This essay provides an analysis of marketing techniques suitable for promoting HP laptops, focusing on attracting customers and gaining a competitive advantage. It begins with an introduction that includes a thesis statement comparing traditional and online marketing strategies and their impact on business growth and customer satisfaction. The essay then offers an overview of the Hewlett-Packard Company, discussing its global reach and product offerings. The core of the essay analyzes two main marketing techniques: traditional and online. It discusses the pros and cons of each, citing academic sources to support the arguments. Traditional marketing, including print media and hoardings, is contrasted with online marketing, emphasizing the latter's effectiveness in building customer relationships and reaching target markets. The essay concludes that online or digital marketing is the most effective, measurable, and customizable approach for HP to promote its laptops. It highlights the benefits of personalized campaigns and the ability to track advertising campaign results using tools like Google Analytics. References to academic sources support the analysis throughout the essay.

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Introduction
The essay throws light on analyzing the marketing technique which will play a
suitable role in marketing the HP Laptop in the market and attract the different customers.
Proper analysis of the marketing techniques is required which will be helpful in attracting the
different customers in the market in an appropriate manner and gain competitive advantage as
well. The thesis statement is “A Study on Comparing the Traditional and Online Marketing
Strategies and Impact on Business Growth and Customer Satisfaction”.
Overview of Hewlett-Packard Company
Hewlett-Packard Company is one of the American Multinational Companies which is
headquartered in Palo Alto, California. The company was founded in the year 1939 and it has
emerged as the global giant which helps in providing IT products along with services to the
different segments of society whether it is individual consumers or the different private or
government organizations (Hewlett-Packard.com, 2019). The areas served by the company is
worldwide and it manufactures the different kinds of laptops, mobiles as well as other
products that will be meeting the demands of consumers in market.
Analysis of Marketing Technique to Promote Product
As commented by Constantinides (2014), there are two major marketing techniques
which can be used by the different companies in marketing and promoting their products for
attracting the potential customers in the market. Moreover, the traditional marketing
technique has been around for last few decades and is still very much alive wherein it consists
of the different advertising done through print media, magazines, newspaper along with
hoardings.

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As commented by Durmaz and Efendioglu (2016), there are different pros of
traditional marketing which includes that it will be easier in nature to reach the target
audiences in an easy manner and the audiences can save the hard copies of the advertisements
through which they can go through repeatedly.
On the contrary, Todor (2016), has commented that the traditional marketing is
expensive and less engaging in nature. As traditional marketing is passive and it is expensive
as the advertisements done through television and radio are costly which will be affecting
growth of company negatively. Moreover, through traditional marketing or advertising, it
does not allow any direct interaction with the customers that will be negatively affecting
brand image of the company.
However, on the other hand, the online marketing technique is the most effective
aspect which is used by the different companies in a positive manner. The internet marketing
helps in building proper relationships with the audiences as the engagement is the core
element which will be able to interact with targeted customers appropriately. Therefore, from
the overall analysis of the traditional and online marketing aspects, it can be concluded that
online marketing is most suitable aspects which should be adopted by Hewlett-Packard
Company.
The online marketing technique can be used by Hewlett-Packard Company in
promoting the Laptop in the market. As the online or internet marketing strategy can be
helpful in reaching the target market in an easy manner and potential customers will be able
to find the product with a quick search. According to Venkatraman et al. (2015), through
online marketing, there will be 24*7 advertisement that will be available and visible to the
different customers in the entire world within a short span of time.

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In addition, as commented by Todor (2016), through internet or digital marketing, it is
helpful in measuring as well as tracking the results of the advertising campaigns through the
usage of Google Analytics. With the usage of the respective tools, it helps in measuring as
well as tracking effectiveness of the online marketing campaigns and it will be generating
better idea for the same.
Conclusion
Therefore, from the above, it can be concluded that online or digital marketing is one
of the major aspects which should be adopted by the companies as it is measurable and it can
be made personalised. There are different customizing campaigns which can be made based
on profiles as well as other behaviors of customers for providing better value to customers.

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References
Constantinides, E. (2014). Foundations of social media marketing. Procedia-Social and
behavioral sciences, 148, 40-57.
Durmaz, Y. & Efendioglu, I.H., (2016). Travel from traditional marketing to digital
marketing. Global Journal of Management And Business Research.
Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V, 9(1), 51.
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., ... &
Winer, R. S. (2015). Predicting advertising success beyond traditional measures: New
insights from neurophysiological methods and market response modeling. Journal of
Marketing Research, 52(4), 436-452.
Hewlett-Packard.com (2019) HP Home pages worldwide | HP® Official Site (online)
Retrieved from https://www.hp.com/us/en/ww-home-summary.html [Accessed on
15th June 2019]