This project conducts an independent critical analysis of the marketing strategies employed by the Hyatt Regency Sydney. The study identifies a key business issue: the hotel's struggle to attract customers due to a lack of innovative marketing approaches. The project utilizes primary research, specifically interviews with the hotel's marketing manager, to gather data. It aims to understand the current marketing activities and propose transformative strategies. The analysis includes background information on the hotel, its services, and its location. The research methodology involves designing interview questions and analyzing the data to answer specific research questions regarding the hotel's marketing performance and potential improvements. The conclusion summarizes the findings and emphasizes the importance of primary analysis in identifying current and future marketing needs. The project includes references to relevant academic sources and industry reports.
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