This report outlines an integrated marketing communication (IMC) plan for Hindustan Unilever (HUL), leveraging the Marketing Communication Planning Framework (MCPF). The report begins with a context analysis, examining HUL's background, competitor analysis (Godrej, P&G, ITC), and a PESTLE analysis of the environmental factors impacting the company. It then defines SMART communication goals, encompassing corporate, marketing, and communication objectives. The 3Ps of communication strategy (pull-pull strategy and target audience segmentation) are discussed, followed by a coordinated communication mix, including promotional strategies like television and newspaper advertisements, support media (billboards, posters), direct mail, and Facebook marketing. The report includes a detailed budget, schedule, and implementation/control plan, concluding with an evaluation framework to assess the effectiveness of the communication methods. This plan aims to enhance HUL's online presence and drive stakeholder engagement.
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