This research proposal investigates the impact of marketing strategies and practices on enhancing the overall performance and customer base of Aldi, a global discount supermarket chain. The study aims to understand the concept of marketing strategy, its benefits for Aldi, and its influence on the company's performance. The research employs a deductive approach with a survey strategy, utilizing questionnaires for primary data collection and secondary sources like books and journals to build a theoretical framework. The methodology includes quantitative analysis to assess the impact of marketing on business performance. The proposal outlines the research questions, objectives, and a detailed time scale using a Gantt chart, covering topic selection, literature review, data collection, analysis, and conclusion. The study aims to provide insights into how Aldi can maximize its operations and enhance customer awareness through effective marketing strategies. The research also includes a research ethics checklist and a comprehensive list of references, ensuring a robust and well-structured investigation into the topic.
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