Analyzing the Role of Marketing in EasyJet Business Organization

This report delves into the role of marketing within EasyJet, a prominent low-cost airline. It examines the significance of marketing in a competitive industry, focusing on EasyJet's business plan implementation. The analysis includes a SWOT framework to assess strengths, weaknesses, opportunities, and threats. The report outlines marketing objectives, such as multi-channel promotion and customer acquisition, and details the strategies employed using the marketing mix (product, price, place, promotion, physical evidence, process, and people). Furthermore, it discusses the procedures for implementing the marketing plan, emphasizing mission, vision, strategic planning, and SMART goals. Key performance indicators (KPIs) like sales targets, customer growth, and goodwill expansion are also explored. The report concludes with a summary of the findings and emphasizes the importance of digital marketing in the aviation industry.

Role of marketing in business
organization

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
SWOT framework..................................................................................................................3
Statement objective for marketing of products and services..................................................4
Strategies to approach using marketing mix..........................................................................5
Procedures for implementation...............................................................................................6
Key performance indicators...................................................................................................8
CONCLUSION..........................................................................................................................8
REFRENCES.............................................................................................................................9

INTRODUCTION
Role of marketing in business organisations within dynamic evolving competitive
industry parameters can be understood to be widely crucial for gaining functional expertise,
wider range of customer target market parameters. Easy Jet is British multinational low cost
airline company headquartered at London airport, where it operates domestic and
international scheduled services on over more than 1000 routes. The report will be analysing
role of marketing and implementation of business plan by using swot analysis, statement
objective for marketing of products and services among consumers. Study will further discus
strategies used in marketing mix, procedures of marketing plan implementation and varied
long term key performance indicators for strengthening corporate brand goodwill targets.
SWOT framework
The internal business factors analysis functionally will develop in depth focus towards
gaining new range of innovative scope for strengthened new keen productivity aspects for
stronger scale goals. Swot analysis will further enable to gain knowledge for determining
new parameters, and for strengthening new business goals within competitive industry.
 Strengths: Easy Jet prices are widely affordable for customers, as per their specific
preferences for gaining new range of efficacy functional parameters which has
enabled brand value goodwill to rise. The aircraft company price strategies have
enabled customers wide range of functional growth factors, for imperative new scale
functioning and wider expansion rapidly (Warokka and et.al, 2020). Weaknesses: It can be understood that Easy Jet lacks innovative new advanced
business strategies, as innovation within technology is low and also further
competent productivity scenarios needs to be further modified. This also signifies
aspects, that company marketing and productive technical standards should be further
diversified, for gaining effective customer market share goals.

 Opportunities: Within aviation industry there is wide competent enlargement and
expansion business scope, where Easy Jet has been effectively evolving to further
expand new investments. The brand needs to further also cope up with advanced
competitive functional strategies, for gaining higher connective new expertise in
technology among aircrafts. It can be also potentially understood that opportunities
can be further evolved by strategically investing on marketing and promotions in
business plan, for competitive new functional targets. Threats: The company faces stiff competition, from various new brands raising
within aviation industry, where there is also push among companies usage of
technology standards. It can be also analysed that there is further threat of increasing
customers preferences , and varied competent surging pace where company needs to
further also invest on new stringent innovation.
Statement objective for marketing of products and services
The statement objectives within marketing of products and services within Easy Jet
further can be analysed to be widely crucial aspect for gaining value by efficiency, innovating
marketing parameters. Easy Jet value statement further aims to invest on further customer
targeting by effective new advanced marketing standards, which enhances competitive scale
goals fucntionally within longer strategic run. Aviation industry has been also keenly
bringing on new range of fucntional expansion, rapidly towards varied paradigms among
new innovation goals within marketing.
 Introducting multi channel promotion channels: Easy Jet introduction within multi
channel digital platfroms holds high significnace within marketing objective for
bringing on best services, as per specifc competent busines goals (10 Trends in
Digital Marketing in 2020, 2020). The company uses digital marketing channels such
as tv adevrtsing and websites for bringing on best marketing standards fr all
consumers, which further has expanded promotions. Attracting new customers target market: Easy Jet further also aims to bring on
attract new customer target market whcih further also synchornises new strength rise
for leveraging fundamental goals. The company furtrher aims to statement objective
for marketing of products and services, by bringong on confident new customer
trarget market rise whcih has evolved best goodwill benchmarks. Easyjet attractively
heads on stronger advanced working standard by investing on new resources,
technically also expanding towards fundamental busines goals.

 Imporoving conversations: Easy Jet further also aims to improve conversations by
bringing on multi channels for marketing communications for enhanced new customer
market reach fucntionally. This also significantly determines competitive diversity
among digital expertise, technical fundamnetal work goals formed on for strengthened
new advancement towards rise on profits. Statement mission and vission of Easy jet
further heads on towards gaining new scale rise, for gaining productive leveraged
scope which enhances strignent growth goals.
Furthermore, the statement of marketing for products and services used by Easy Jet further
signified longer term performance parameters which has evolved stronger diverse socpe for
rise on goodwill targets. The brand has been also functionally evolving to bring o technical
expertise, for infromative new connective benchmarks within business standards and to gain
speciifc rise among customers satisfaction (Mogaji, Soetan and Kieu, 2020).
Strategies to approach using marketing mix Product: Easy jet products and services are effectively focused on providing
consumers comfortable experience while flying, which explains that marketing mic
aspects have been functionally expanding. The products are based on specific
preferences as customers, which expand towards gaining best competent scale
productive goals worked on. Price: The price mix of marketing mix within Easy Jet, is one of the key strength
where prices are extremely affordable and competitively based on connective new
scale rise for corporate scale expansion. The price mix are also based on functional
competitive targets, for gaining new competent productivity strength goals within
business paradigms. Place: Easy Jet place factor further synchronises focus on aspects where airline
services are expanded to 150 countries, which also further explains place factor holds
high role for bringing on new rise. The place factor of marketing mix has been also
innovatively bringing on functional rise for strengthened scope, where place enables
customers effective services expansion.
 Promotion: The Easy Jet marketing promotions are widely focused on digital
expertise, where company heads on commercial investments done to reach towards
large segments of people informatively. This further also keenly evolves focus
towards functionally expanding reach among customers, to bring on investments for
scaling up expertise technically. Promotions work as one of the most competent

factor, which brings on rise among revenue targets and goodwill parameters for
stringent growth within competitive industry (Krishe and et.al., 2021). Physical evidence: Easy Jet physical evidence plays crucial role for strengthening
market presence for reaching out to large segments among consumers, which bring on
easy availability goals. This further also evolves on focus towards strengthening
positioning within competitive industry parameters, which evolves on gaining
functional growth competently. Process: Easy Jet procedures and processes used within business productivity
concepts are technically innovative, which further connectively signifies major aspect
for strengthening keen new advancement. Process mix of marketing further evolves
on stronger working goals, for informative new connective standards within
competitive aviation industry. Easy Jet process factor has been also specifically
evolving to bring on best functional rise, and also supply chain management structure
is also widely productive.
 People: The airline company has best expertise trained people within management,
where managers and technicians are working with high scale professional growth rise
for stringent competent productivity enhancement. Cabin Crews and pilots within
Easy Jet airlines are professional with commercial business acumen, which has
enabled best functional scale expansion rapidly among goodwill benchmarks. The
people factor also signifies that marketing expertise is also evolved for stronger for
bringing on new rise, commercially for effective diversity which also enhanced
revenue standards (Cahen and Borini, 2020).
Procedures for implementation
Marketing plan implementation will further evolve below discussed procedures for
implementation, which are as follows:
Mission and vision: Easy jet mission is to expand best marketing strategies through digital
expertise platforms for bringing customer market reach functionally, investments done to
expand stronger functional parameters informatively. The vision is also further correlated for
scaling up investments done on marketing, for reaching to wider segment customers actively
(2021 Digital marketing trends: Top Recommendations, 2021).
Strategic plan: Implementation of marketing mix plan will be done strategically, by bringing
on long term productivity under focus, revenue goals analysed and also to evolve towards

parameters for stringent competent innovation within longer run. Easy Jet will be evolving on
implementation of marketing plan, by strategic plan implementation targets for stronger
commercial standards rise for vision oriented growth goals.
Organisation goals (Smart goals):
 Specific: Marketing plan will be specifically focusing on gaining best targets worked
on by rising revenue standards, effective varied quality parameters which brings on
keen expansion rapidly.
 Measurable: They will be measurable by analysing aspects on gaining goodwill rise
among new target customers functionally. Achievable: Easy jet will be achieving marketing goals by further proceeding towards
gaining best competent expertise, which significantly evolves towards wider targets.
 Realistic: The objectives are realistic and framed as per best competent targets.
 Time target: 5 months will be taken for digital marketing plan
Employee goals: Marketing expertise will be trained among employees, for technical
expansion growth goals for stronger new varied specific competencies which bring on
productive standards benchmarks (Balathandayutham and Anandanatarajan,
2020).Employees within departments are being trained for best competitive marketing goals,
for larger marketing plan which enhances stronger functional expansion rapidly.
Marketing mix implementation: The marketing mix plan implementation will be further
evolved towards gaining best productive expertise, for expanded new working goals which
enhances varied scale domains. Marketing mix implementation will be further also practically
implemented to gain technical expertise for strengthened new business quality standards
functionally.
Monitoring and KPI indicators: Easy Jet further will plan up to organise establishment of
KPI, for monitoring indicators within digital marketing standards and effective long term
strategic functional scale growth rise. KPI will essentially enable to identify quality standards
rise and informative new technical rise for keen productive working goals among business
services. Within aviation industry Easy jet aims to monitor marketing plan performance, by
analysing successful growth of strategies and checking new target markets and rise on
goodwill, revenue parameters (Goldman, van Herk and Weltevreden,2020).

Key performance indicators
Easy Jet will be further heading to focus on gaining best scale expertise for
strengthening best KPI implementation, which will enable new informative rise among
functional parameters within company businesses. Key performance indicators, will be
further enabling best diversity scope for larger scale growth rapidly towards untapped new
marketing standards within plan which can be analysed as follows:
 Sales target: Easy Jet will be analysing sales rise as final target, for bringing on
performance rise among business operations within marketing plan by Easy Jet. The
sales target further will be analysing best competent scale rise for strengthened market
positioning scenarios, which will also sub scale new scenarios functionally.
 Customers target rise: New customer target market rise, will further enhance scale up
rise for expansion rise which will also further add up to new keen productive
domains. The target market rise factor also can be analysed to be crucial aspect,
which will also bring on productive competencies gain within business acumen
parameters specifically.
 Customer goodwill expansion: Easy Jet also functionally evolves on focus for
expanding customer goodwill parameters, which holds high scale significance to
create stronger market presence. The company fundamental working productivity in
implementation of marketing digital plan, will be analyzed by evaluating customers
satisfaction, rise on bookings and by analysing feedbacks on websites.
From the above analyzed aspects within KPI, Easy Jet further aims to evolve towards
strengthened market positioning values and invest on keeping best quality standards for
international marketing. Globally digital marketing implementation will be further evolved,
to keep up extensive focus towards strengthened business aspects and bring on competitive
technology standards worked on rapidly (Adam and et.al, 2020).
CONCLUSION
From the above analyzed aspects within report it can be concluded in detail that
international digital marketing expertise functionally holds high significance, where Easy Jet
further aims to invest strategically. The report research analysis has concluded swot analysis
and strategic marketing objectives analysis, for functional scale expansion rapidly towards
evolving dynamic competitive industry. Study further concluded marketing mix factors, and

significant functional explanation towards strengthening best marketing plan goals where
Easy jet further aims to evolve on towards strengthened untapped new customer goodwill.
KPI analysis concluded revenue rise, customer goodwill as some of the most essential factor
evolving essential focus within Easy Jet operations for stringent innovation benchmarks
actively.
REFRENCES
Books and Journals
Adam, M., and et.al, 2020. The Role of Digital Marketing Platforms on Supply Chain
Management for Customer Satisfaction and Loyalty in Small and Medium
Enterprises (SMEs) at Indonesia. International Journal of Supply Chain
Management. 9(3). pp.1210-1220.
Balathandayutham, P. and Anandanatarajan, K., 2020. Digital marketing through social
networking sites (SNS): A field of digital empowerment. International
Journal of Scientific & Technology Research. 9(02). pp.734-736.
Cahen, F. and Borini, F.M., 2020. International digital competence. Journal of International
Management, 26(1), p.100691.
Goldman, S. P., van Herk, H., Verhagen, T. and Weltevreden, J.W., 2020. Strategic
orientations and digital marketing tactics in cross-border e-commerce:
Comparing developed and emerging markets. International Small Business
Journal, p.0266242620962658.
Krishen, A. S.,and et.al., 2021. A broad overview of interactive digital marketing: A
bibliometric network analysis. Journal of Business Research, 131, pp.183-195.
Mogaji, E., Soetan, T. O. and Kieu, T. A., 2020. The implications of artificial intelligence on
the digital marketing of financial services to vulnerable
customers. Australasian Marketing Journal (AMJ).
Warokka, A., and et.al, 2020. Digital marketing support and business development using
online marketing tools: An experimental analysis. International Journal of
Psychosocial Rehabilitation. 24(1). pp.1181-1188.

Online
2021 Digital marketing trends: Top Recommendations. 2021. [Online]. Available Through :<
https://www.cardinaldigitalmarketing.com/blog/how-the-top-digital-
marketing-trends-will-evolve-in-2021/>
10 Trends in Digital Marketing in 2020. 2020. [Online]. Available Through :<
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