Analysis of Marketing Strategies in Travel and Tourism Industry

This report provides an overview of marketing principles within the travel and tourism industry, focusing on the marketing mix and its elements. It examines key concepts, including the importance of marketing in the service sector, and the role of promotional strategies. The report highlights the significance of the tourism product and its different components. Additionally, the report provides insights into the application of marketing strategies in the travel and tourism sector, and how these strategies can be used to enhance a brand's image within the industry. Finally, it also includes references to academic literature, providing a solid foundation for understanding the subject matter.

Task 3
Marketing in Travel
and Tourism

Cover Content
• Introduction
• Issues in marketing mix
• Benefit of service sector mix element
• Concept regarding total tourism product
• Conclusion
• References

Introduction
Marketing is explained as a wide activity or a
term which is very beneficial for each and every
sector who are making their operations in market.
It is defined as an activity in which an
organisation make delivery of good quality of
services and products to their consumers.

Issues in marketing mix elements
Following can be defined as the issues in
marketing mix:
• Product
• Price
• Place

Benefit of service sector mix element
Organization advertising blend is used by
affiliation remembering the true objective to
support their image picture before their guests. It
is a mix of particular segment which is interesting
in connection to profit publicizing blend.

Tourism development in UK

Concept regarding total tourism product
The entire tourism product will get divided in
two different sections which are primary as well
as
secondary product. Primary product is the core or
basic product of an organisation.

Conclusion
An important role is being played by marketing
in business of tourism and travel. In the situation
of Thomas Cook which is one of the main brand
in tourism and travel sector, marketing is defined
as the key element for the success of the firm.

References
Garrod, B and et. al., 2012. Engaging residents as
stakeholders of the visitor attraction. Tourism
Management, 33.(5). pp.1159-1173.
George, R., 2010. Visitor perceptions of crime-safety and
attitudes towards risk: The case of Table Mountain
National Park, Cape Town. Tourism Management, 31.(6).
pp.806-815.
Gössling, S., and et. al., 2011. Food management in
tourism: Reducing tourism’s carbon ‘foodprint’. Tourism
Management, 32.(3). pp.534-543.

Thank You